putting a '£' symbol in a cfmail subject line

[Nick Way - South East Publishing]

 hi guys

i have this:

<cfif mailtosend eq 1>
    <cfset mailsubject = 'buy this for £10' >
<cfelseif mailtosend eq 2>
    <cfset mailsubject = 'buy something else for £20'>
</cfif>

<cfmail to="b...@blah.com" from="b...@blah.com" subject="#mailsubject #" >
message
</cfmail>

(my subject lines arent really as spammy as this -but you get my point)

I need a pound £ symbol in the subject line but when i do a test mailing the 
pound sign converts to a funny symbol

ive tried using the &pound ; and &#163 ; but the former didnt work either and 
the latter caused a cf error due to the # 

i tried changing the # to ## but that didnt work either

im sure im missing something somewhere

perhaps i need a function like cfencodee_as_subject_line('buy this for £10') 
but i cant find anything in google

any help would be very grateful received

thanks very much indeed

Nick


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