| You don't even have to view the mail if the gif is near/at 
| the top and the 
| user has something like Eudora's "message preview pane" set.  
| (But then 
| again, how many of the target demographics have even heard of 
| Eudora ;-)

Actually, you'd be surprised.  It's really targetted TO people that use
things like Eudora or Outlook with the preview pane on.  Those are the
people who pay attention to things and deal with the net in a more
sophisticated way.  Those who typically don't (per the demo's) aren't really
going to buy anyway.


| OTOH, for legit opt-in mail, the message preview pane can 
| also give a false 
| (too high) indication of how many messages were read.

Actually, that's easily filtered out by simply stopping further data
additions after the first in the code logic.  Simple to manage.

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