Isaac said, >The problem with multiple form pages is that they tend to >piss users off... they want everything on one page
This is *so* very true I just had to jump in. I had a client with large forms and lots of traffic (insurance quotes and applications). All but a very few of the competition is using multipage forms (6+) and the impression is that you're on a treadmill, despite breaking up the data into logical subsections of a few easy fields to fill out. We had a graphic designer who convinced the client to go multipage with the new system we put in. After a few weeks of lackluster results we dumped the entire insurance application onto a single monstrous form and completions instantly rose by about 40%. We then applied the concept to the quote process and got an immediate 30% increase. That site has had a 40% conversion rate on visitors-to-quotes-given for about a year. Not all due to this one factor of course (it's a seller's market for what they do), but certainly the use of a single form that shows the user up-front the totality of what will be asked of them was a big factor. On a recent project I more or less forgot this lesson, but thankfully the client insisted on the big ugly single-page form until I came to my senses. -------------------------------------------- Matt Robertson [EMAIL PROTECTED] MSB Designs, Inc. http://mysecretbase.com -------------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/lists.cfm?link=t:4 Subscription: http://www.houseoffusion.com/lists.cfm?link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Your ad could be here. Monies from ads go to support these lists and provide more resources for the community. http://www.fusionauthority.com/ads.cfm
