1) Quality of content on your site (clear content for actual human eyes who are reading). This should outweigh anything else on your website.
2) Though there are many things that are relevant to search engines, they all have various weights and some things are more important than others.
More effort should be put on keyworded content and relavant keywords than on how many levels a page goes deep ...
I have seen too many website owners who get hung up on the statements below that they loose sight of what their webpage is all about.
If you can accomplish all aspects of quality content, relative keywords and search engine friendly keywords great ... but if you can't pick away at whats important first.. and do your best at whats left over.
Paul Giesenhagen
QuillDesign
----- Original Message -----
From: John Quarto-vonTivadar
To: CF-Talk
Sent: Friday, January 02, 2004 4:33 AM
Subject: RE: CMS Solutions (Friendly URL's)
It's not the friendliness to users which is significant but rather the
friendliness to search engines coupled with how they weight various
aspects of a given resource on the web. Short URLs are given a much
higher weight than long(er) URLs, (presuming the content is otherwise
the same). Ditto again for the size of the query string on the URL. And
relevancy of the name of the file in the URL, if any, also is given high
weight *if* that also corresponds to in-document context. This is why
the so-called 'search engine safe" URLs don't really do much for most
sites if all they do is substitute slashes for ampersands and equals
signs; most search engines will start decrementing relevancy weight once
the URL is more than 2-3 levels deep. One needs short relevant file
names in a short shallow URL corresponding to actual content in the
document to make the biggest impact in the search engine rankings.
-----Original Message-----
From: Raymond Camden [mailto:[EMAIL PROTECTED]
Sent: Wednesday, December 31, 2003 4:33 PM
To: CF-Talk
Subject: RE: CMS Solutions (Friendly URL's)
Just out of curiosity, but why is the URL "awful"? Sure, it's not
something
you can memorize, but outside of that, who cares how crazy it looks. The
typical user will just bookmark it and not even notice what the URL
says.
_____
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