Well, I have to disagree. For lists up to 3,000 or so,
(the limit of my experience with CF-driven lists)
a CF-driven list server offers flexibility and features
others do not, such as dynamically selected message
content that varies for each subscriber. This is a must
feature in the age of one-to-one marketing.
For example, in one of my lists, my 2,800 subscribers
previously identified which of 40+ DOCUMENT TYPES they
were interested in. Each day, we inserted into a
database the type, title, and URL of each document new
that day.
Then the CF-driven list server took THAT subscribers
preferences and THAT days new documents to decide WHICH
document title and URL to insert into WHICH subscribers
message.
In another list on the same subject matter, my subscribers
previously identified KEY WORDS of subjects they were
interested in. Each day, we used CF Verity and that
subscribers key words to decide which document title and
URL to insert into which subscribers message.
Even some subscribers to CF-Talk might like a CF-Talk list
that only sent them postings on certain subjects, or that
contained certain key words.
best, paul
At 11:25 PM 8/18/00 -0400, you wrote:
>Why would you want to use CF to drive an email list. That isn't what it was
>designed to do.
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