If robots.txt entries aren't an available option,  make all CF 404's
redirect to a certain page via CF's 404 handler.  You can do the same
with IIS 404's.  This can be an 'oops' page or it can just be a
redirect to the site's home page.

If the content is statically published and expired, I usually don't
rely on the 404 handler I have in place and instead publish a linkrot
page that does the desired redirection.  Its something the cms does on
its own as part of its expiration management.  Doing a linkrot page
also handles the bots that ignore robots.txt, if there are still any
out there, as well as bookmarked links.

-- 
--mattRobertson--
Janitor, MSB Web Systems
mysecretbase.com

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