personal bias - least intrusive data collection. honesty. value. meaning - don't be intrusive - only ask information as you need it - and only if you need it.
Create VALUE. in exchange for information. coupons, targetted pricing etc. notifications, personalization. but only in the context of collecting the information that is required to create value. ie products you are thinking about buying - all related coupons, and new products, and product expertise (buying guides) are sent. and minimal information collected to empower this. ie justify the information you collect, honestly returning users - userid/password/email address [ ] optin stuff Site user survey - postal code. (honesty - stmt on user demographics and how it helps the company market their products, justify to investors, focus real world campaigns to build membership : offer shipping calculators into shopping carts while browsing. addresses - for shipping, for catalogs, for gifts - save repository for easy reference and reordering. allow user to edit/delete stored information. wallets - ditto - payment methods. demographics - birthdate - (daily/weekly/monthly gifts) blah blah blah Eric ----- Original Message ----- From: "Will Tomlinson" <[EMAIL PROTECTED]> To: "CF-Talk" <cf-talk@houseoffusion.com> Sent: Monday, March 14, 2005 20:45 Subject: E-commerce - Make them register or don't make them register > Ok guys, I just read in my Internet Retailer about how teen shoppers do NOT want to register before shopping online. This plays right into my plan on the Volleyball site as teen shoppers *are* my target audience. My client and myself did not want to force them to register. > > Some argue that they have to enter all that info anyway when actually making the purchase so what's the big deal? Also, that registration info comes in handy in many different ways. > > What's everyone's opinion on the matter? > > Thanks, > Will > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Logware (www.logware.us): a new and convenient web-based time tracking application. Start tracking and documenting hours spent on a project or with a client with Logware today. Try it for free with a 15 day trial account. http://www.houseoffusion.com/banners/view.cfm?bannerid=67 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:199056 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
