I've not found that the domain NAME really matters so much as long as it is usable and memorable to PEOPLE. What I have found is that it's very easy to get a page ranked very highly for a specific set of terms. That being the case, I did that for several different sites on the same terms with the same products managed from the same back-end. The end result has been a tremendously successful growth in sales by occupying so many positions high in the rankings that all appear to be competitors. On my top 3 search words/phrases, 5 of my sites take up 12 of the top rankings.
--Ferg -----Original Message----- From: Rick Faircloth [mailto:[EMAIL PROTECTED] Sent: Friday, April 01, 2005 12:14 PM To: CF-Talk Subject: RE: Search engine question I'm sure the domain names play into the rankings, but they can be used deceptively so easily, I don't know how much weight the actual domain name carries...? Rick -----Original Message----- From: Nick Baker [mailto:[EMAIL PROTECTED] Sent: Friday, April 01, 2005 2:34 AM To: CF-Talk Subject: Re: Search engine question Search engines try to keep their methodologies close to the vest, but I have read some past talk about how search engines weight the relevant words in the domain name itself. That makes sense simply because one needs to keep the domain name within the realm of relevancy. Ken mentioned early on in the thread about the concept of spreading one's business over several sites, based on subcategories of products. Then inter-linking the sites. That is a good marketing strategy in itself simply because it is less noise to the site visitor. Domain names are inexpensive. That old idea of having a short domain name just doesn't fit anymore. For less than $30 bucks a year. Johndoestennisshop.com Johndoestennisballs.com Johndoestennisrackets.com Johndoestennisshoes.com Seems to offer advantages over something like the below Johndoestennisshop.com/rackets Johndoestennisshop.com/balls Johndoestennisshop.com/shoes Plus this gives more home pages to work with. Another 2 cents, Nick ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Find out how CFTicket can increase your company's customer support efficiency by 100% http://www.houseoffusion.com/banners/view.cfm?bannerid=49 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:201355 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
