If the issue is whether or not you can quote a standardized rate to a
client, my answer is an emphatic "yes", and no, don't be greedy as in
set the price on a job-specific basis.

Often my clients hear me say that there are only two types of jobs: 
"Brain surgery" and "Legwork".  Brain surgery equates to "I don't know
how I'll deliver that but having been a paid programmer for 23 years,
I'll be able to figure it out."  Legwork is "yeah been there done
that... no problem."

Either way this, to me, is just a function of time spent.  I place a
value on my time that I am happy earning no matter the task presented
to me.  So I make money.  More importantly, the client comes back for
the next job (and the next and the next...) because you have given
them a baseline that they know they can count on.  Your code spoke for
itself so between the two you get customer loyalty that becomes a
snowball rolling downhill.

This strategy -- billing straight time at a single rate -- has worked
so well for me that I'm now consistently booked solid.  Actually have
more work than I can handle, and all from long-term clients.  First
tried stemming the tide with a judiciously applied 50% rate increase. 
When that didn't work, I had to stop taking new clients.  I'm still
backed up at least a month.

--
--mattRobertson--
Janitor, MSB Web Systems
mysecretbase.com

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