As you elaborated too Jeff, the intricacies of SEO shouldn't fall on the shoulders of developers. SEO is a whole profession in itself. I do think there needs to be some level of teamwork though by which SEO professionals convey changes that should be made in a system to get better placement in SERPS. For example, things such as ensuring good copy in ALT and TITLE attributes or SES urls, especially in dynamic pages, should be handled by both HTML page designers and developers. They're the masters of those pages and should have some control over that. Copy, on the other hand, should be the responsibility of people that *supposedly* understand marketing, brand awareness, target demographics and consumer awareness. The latter is typically not a developer's forte.
Rey... Jeff Small wrote: >>Unless you work for a small dotcom where you're a jack of all trades or >>you're a consultant trying to help your clients get the most ROI, I >>don't think SEO should be your focus. > > > For real, SEO is *such* a "marketing" function. If you're in marketing in > 2006, you *better* be a SEO expert. It's not my responsibility as a > developer to worry about marketing. > > *So much* of Search Engine stuff is marketing. Writing copy for pages, > making it "search" dense, keywords, getting reciprocal linking > deals...that's all sooooo "slimy-marketing-guy". I'm not sure, beyond > putting in what marketing wants, we're supposed to know about the voodoo > world of alchem...I mean, SEO. > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:240646 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
