Google A. Breakdown: Yeah it's great if your looking for savings against going the route of Omniture or Webtrends but it's not as intuitive, well it is in some sence, it can tell me the version of flash someon it running, Nice!!!. More setup work on your campaigns ahead of time is the worst part about it. I'm going to give one example because outside of this Google Analysis is great and a good fit for most websites. I can't even guarantee this is a good example because I don't sell anything anymore. Just my experience from having access to Omiture for a multi-mil account and what Google is providing. I'll bypass the setup of commerce applications because it's a pain in the ass either way. Slightly easier in Omniture but it's a one time deal when you add it to your e-cart nun-the-less....
I'd be more interested in the time it takes to setup a campaign. I might be wrong here. I'm just going off what I see... No true testing going on! Example: You have a product your selling: You send out your email campaign with a tracking link to your product page. Omniture: >>Add a unique tracking link as part of the url. - Meaning your just write it out at the end of your URL?campaignid=BlaBla-Sale >>Track your sales - Full Funnel Google: >>LOGIN TO GOOGLE!!! Bigest step here! >>Modify your Goal Settings: >>Goal Settings: G1 >>Add the details of the tracking stuff. >> Define Funnel (optional) - Umm, not in this case because you would like to track from an email campaign so you will have to set an entry point so this works correctly. >>Track your sales - Full Funnel If this if off base, let me know. I'd like to maybe blog about this on my new google/notebook hahaha... Casey Dougall ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:241271 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
