The most effective strategy I have found for selling CF is to show the potential client several high profile sites that use CF.
This does two things: 1. It shows those eye-candy oriented executive types that CF and 'nice looking site' are not mutually exclusive. 2. It rebuts the detractors who say that CF is not scalable and is thus appropriate only for a mom and pop operation. 'How could that be true if <insert well known company name here> is using it?' Another fact of life that you can profit from is the fact that corporate decision makers value control. Show a decision maker how CF gives them more control over their marketing/PR/commerce and they'll be eating out of your hand. -----Original Message----- From: Michael Smith [mailto:[EMAIL PROTECTED] Sent: Tuesday, May 15, 2007 5:56 PM To: CF-Talk Subject: Selling CF to clients survey What strategies do you use for selling the ColdFusion platform to clients? What arguments do you run into and how do you over come them? Please take the survey at http://mdcfug.org/surveys/survey.cfm I will share ideas people have at my CFUNITED-07 talk on "Selling ColdFusion to Clients" and will also blog about them at http://www.teratech.com/blog/index.cfm/2007/5/11/Selling-CF-to-clients-surve y If you want to read the presentation I gave at MDCFUG about this last week see http://www.cfug-md.org/meetings.cfm Thanks for any feedback! -- Due to TeraTech's growth we are seeking winning sales people to sell custom software. For more details: http://www.teratech.com/go/about-us/jobs&jobsaction=detail&jobid=3 Michael Smith, TeraTech, Inc 405 E Gude Dr Ste 207, Rockville MD 20850 Voice: +1-301-424-3903 x110 Fax:301-762-8185 Web: http://www.teratech.com/ Email: mailto:[EMAIL PROTECTED] ICQ: 66057682 Winner in CFDJ awards Best Consulting. Member Team Fusebox. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| ColdFusion MX7 and Flex 2 Build sales & marketing dashboard RIAâs for your business. Upgrade now http://www.adobe.com/products/coldfusion/flex2?sdid=RVJT Archive: http://www.houseoffusion.com/groups/CF-Talk/message.cfm/messageid:278256 Subscription: http://www.houseoffusion.com/groups/CF-Talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.4
