So what's the purpose of restricting the time?  Is it because the competition 
is only valid at that time?  Would a valid customer not do the competition 
outside of that timeframe?

I would say you should give each sent out email a encoded serial number in the 
URL and record when that user's serial has already been in the competition.  
That way you can't post that URL to message boards and have bunch of anonymous 
unrelated people hitting the competition. 

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