That's because they didn't convert anything. They loaded Toys R Us's inventory into 
their existing system.
Nothing new had to be written.
BTW, they lost alot of "toy specific" functionality along the way.

At 04:16 PM 12/14/00 -0700, Jim McAtee wrote:
>No kidding.  I think Allaire could be a little embarassed about the previous
>CF poster child, ToysRUs.  It took Amazon about 15 minutes to convert the
>site from Cold Fusion to their own system.
>
>Jim
>
>
>----- Original Message -----
>From: "Aaron Johnson" <[EMAIL PROTECTED]>
>To: "CF-Talk" <[EMAIL PROTECTED]>
>Sent: Thursday, December 14, 2000 1:53 PM
>Subject: RE: Amazon using CF
>
>
>> -----BEGIN PGP SIGNED MESSAGE-----
>> Hash: SHA1
>>
>> I'll give $5 to the person who can a .cfm file on Amazon.com.
>>
>> Seriously...
>>
>> <cfif listfindnocase(AllaireClientlist, "amazon")>
>> <cfset You_think_they_might_advertise_that = "yes">
>> </cfif>
>>
>> Aaron Johnson, MCSE, MCP+I
>> Allaire Certified ColdFusion Developer
>> MINDSEYE, Inc.
>> <phn>617.350.0339
>> <fax>617.350.8884
>> <icq>66172567
>> [EMAIL PROTECTED]
>>
>> ___________________________________________
>> "Never forget that only dead fish swim with
>> the stream." -- Malcolm Muggeridge
>> ___________________________________________
>>
>>
>> - -----Original Message-----
>> From: John Grubb [mailto:[EMAIL PROTECTED]]
>> Sent: Thursday, December 14, 2000 2:11 PM
>> To: CF-Talk
>> Subject: RE: Amazon using CF
>>
>>
>> Yes, they do, among other languages. I have seen ".cfm" files on
>> their site.
>>
>> John
>>
>> - -----Original Message-----
>> From: Greg Wolfinger [mailto:[EMAIL PROTECTED]]
>> Sent: Thursday, December 14, 2000 12:32 PM
>> To: CF-Talk
>> Subject: Amazon using CF
>>
>>
>> Hey Guys:
>>
>> I was looking at some amazon.com source and notice quite a bit of
>> whitespace, resembling CF output.  Does anyone know if Amazon uses CF
>> or
>> what language they do use.
>>
>>
>> Greg
>>
>
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