Apologies in advance for the rephrased quotes... things are a bit hectic at
the moment.... ;-)

> [Where does Flash's 96% viewership come from?]

Each quarter MediaMetrix tests whether consumer focus groups can view
various types of content, in their current browsers, without additional
configuration. The Dec '00 audits shows 96% could view some SWF content
immediately. 35%+ could immediately view SWF5 content, which has the
predictable cross-platform interactivity engine (this is significant for
client-side interactivity). Sources:
http://www.macromedia.com/software/player_census/flashplayer/



At 7:23 AM 1/17/1, Aaron Johnson wrote:
>bookmarking a specific element of a .swf?
>printing a .swf?
>getting stats for which parts of your .swf was viewed?
>sending a user to a specific part of your .swf (ie: send this to a
>friend..?)
>and the point of all points... how all people find your pages: can a
>search engine index content a .swf?
>
>point: You can't.


Actually, you can, for at least some of this.... ;-)

Bookmarks: True. Browsers bookmark HTML pages, not things within a page.

Printing: *Excellent* printing available... printer-resolution rather than
screen-resolution... what you print is not necessarily what's on the
monitor! (Can embed a full order form within a small "Print Order" button,
eg.) Details:
http://www.macromedia.com/software/flash/open/webprinting/authoring.html

Stats: Depends on what types of stats... the most work here has been done
in the advertising field... see the "Tracking" section at:
http://www.macromedia.com/solutions/richmedia/

Nonlinear access: Sorta true, because we stream in... you'd have to load
the first part of a file anyway. That said, you can call in arbitrary SWFs
on demand for nonlinear access... can also pass data in to the SWF to jump
to a particular frame once it has loaded.

Search engines: You can easily extract text when exporting the SWF, and
some search engines such as atomz.com actually peer inside the SWF, but I'd
still recommend pursuing indexing strategies customized to particular
search engines anyway. (Rephrased, a reliance on raw content retrieval
won't always be the best path for helping hitrate anyway.)




jd





John Dowdell, Macromedia Tech Support, San Francisco CA US
Search technotes: http://www.macromedia.com/support/search/
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