Well, HTML e-mail doesn't mean a large file.  So there are two issues.  
One is can the vast majority read HTML at all, and two is what is the 
appropriate file size limit.  I am the last person to try to push 
oversized documents at people, but plain text e-mail is (in my mind) very 
hard to read compared to HTML.  I have heard that click through rates for 
HTML e-mail compared to text is much higher across the board.

I remeber back when the Industry Standard was a magazine, their HTML 
e-mail newsletters just gave a message in comments to the poor folks who 
can't read HTML.  Seems like a half-decent approach.

Another question with file size and e-mail clients.  Say user uses 
outlook, I send message in HTML format with <img src="http://xyz.com/imag
e.jpg">.  Does the e-mail client find the image when it dowloads the 
message, or does it wait until it opens message?  Bottom line, will this 
ease the user's mail download burden.

>>> John Dowdell <[EMAIL PROTECTED]> 01/30/02 04:00PM >>>
At 11:37 AM 1/30/2, Tyler Silcox wrote:
> What happens when you send a multi-part email (with text, aol, and
> html versions) to someone who only has a text interpreter?

It depends on whether you first received their permission to push such fat
documents pushed at them. I get a few thousand emails a day, and have set
my mailer to not download anything larger than 20K. Others happily accept
megabyte-sized emails from strangers. Depends.

An explicit opt-in strategy for HTML-mail seems the norm.

I don't see a specific article on this subject, but I do know these 
various
issues get hashed out at Clickz.com:
http://www.clickz.com/em_mkt/em_mkt/ 

jd








John Dowdell, Macromedia Tech Support, San Francisco CA US
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