For Immediate Release:
April 19,
2011
Contact:
Jamie Watt/Shelly May
Profiles, Inc.
410-243-3790
FRESHII TO OPEN FIRST TWO BALTIMORE LOCATIONS
Fresh, Fast, Convenient Food To Come To Charles Village and Downtown
Baltimore, April 19, 2011 -- Freshii, the hot, new, innovative restaurant known for its fresh ingredients and eco-friendly practices, is coming to Baltimore this spring. With more than 60 locations in the United States and around the globe, Freshii’s Downtown and
Charles Village locations are the first for the Baltimore area.
Featuring nutritious, sustainably grown ingredients, Freshii customers can choose from a menu of chef-designed salads, wraps, rice bowls, yogurts and soups or opt to “custom build” their meal to create something that is uniquely theirs. With organic beef, all-natural chicken, and locally sourced produce, Freshii customers create customized meals from three categories: light, which is low in fat but high in fiber with
essential vitamins, minerals, antioxidants and lean protein; balanced, which includes essential fats, slow-burning carbohydrates, good oils and high protein; and classic featuring great flavors in moderation. Freshii uses biodegradable packaging (bowls, straws, cutlery and fountain cups) made from vegetable starches such as corn or potatoes, leaving behind only carbon, biomass and water.
Freshii’s Charles Village location
at 3113 St. Paul Street will open in mid-May, followed shortly thereafter by its Downtown location at 30 Light Street.Both locations will be open for breakfast, lunch and dinner and will also offer off-site catering for parties, meetings, receptions and special events.
"People in Baltimore care about what they eat and where it comes from so our mission of combining healthy, responsible eating with green business practices is a perfect fit for this market,” said Rebecca Fielding, part-owner and operator of Freshii’s Baltimore
locations.
Since its founding in 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into anyone's busy schedule. Freshii's popularity skyrocketed after the first location opened in Toronto in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. In 2008, U.S.-based QSR Magazine dubbed Freshii "One to Watch." In October of 2008, Freshii founder and CEO, Matthew
Corrin, was interviewed by Sir Richard Branson at an interactive entrepreneur's summit about the risks and rewards associated with owning and operating a fast growing business.
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About Freshii
Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers ”custom built” salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, personalized with ingredients from three categories: light - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balanced - essential fats, slow-burning carbs, good oils and high protein, and classic - great flavors to be enjoyed in moderation. Visit Freshii's Web site to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into
anyone's busy schedule. While a torrent of environmentally and nutritionally unfriendly restaurants abound, Freshii is taking a stand by eliminating traditional industry staples: excess packaging, heavy energy consumption, and greasy processed meals. Freshii's hip, friendly and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nations wide expansion across North America with 60 locations open and under development in over 18 cities around the world – including Dubai and Vienna. (www.freshii.com)
