Back in 1946 the 3 Goldberg brothers, Norman, Hyman, and
Max invented  and developed the first automobile air-conditioner.
On July 17th, 1946, the  temperature in Detroit was 97.
The 3 brothers walked into old man Henry  Ford's office and
sweet-talked his secretary into telling him that 3 gentlemen
were there with the most exciting innovation in the auto
industry since the  electric starter.

Henry was curious and invited them into his office. They
refused and instead asked that he come out to the parking
lot to their car. They persuaded him to get into the car which
was about 130 degrees,  turned on the air-conditioner and
cooled  the car off immediately.

The old man got very excited and invited them back to the
office, where he offered them 3 million dollars for the patent.
The brothers refused saying they would settle for 2 million
but they wanted the recognition by having a label
"The Goldberg Air-Conditioner" on the dashboard of each
car that it was installed in.

Now old man Ford was more than just a little bit Anti-Semitic,
and there was  no way he was going to put the Goldbergs
name on 2 million Ford cars. They haggled back and forth
for about 2 hours and finally agreed on 4  million dollars and
that just their first names would be shown.

 And so, even today, all Ford air-conditioners show on the
controls, the names "Norm, Hi, & Max".


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