U.S. to Fund Pro-American Publicity in Iraqi Media

By Karen DeYoung and Walter Pincus
Washington Post Staff Writers
Friday, October 3, 2008; A01


The Defense Department will pay private U.S. contractors in Iraq up to $300 
million over the next three years to produce news stories, entertainment 
programs and public service advertisements for the Iraqi media in an effort to 
"engage and inspire" the local population to support U.S. objectives and the 
Iraqi government. 

The new contracts -- awarded last week to four companies -- will expand and 
consolidate what the U.S. military calls "information/psychological operations" 
in Iraq far into the future, even as violence appears to be abating and U.S. 
troops have begun drawing down. 

The military's role in the war of ideas has been fundamentally transformed in 
recent years, the result of both the Pentagon's outsized resources and a 
counterinsurgency doctrine in which information control is considered key to 
success. Uniformed communications specialists and contractors are now an 
integral part of U.S. military operations from Eastern Europe to Afghanistan 
and beyond. 

Iraq, where hundreds of millions of dollars have been spent on such contracts, 
has been the proving ground for the transformation. "The tools they're using, 
the means, the robustness of this activity has just skyrocketed since 2003. In 
the past, a lot of this stuff was just some guy's dreams," said a senior U.S. 
military official, one of several who discussed the sensitive defense program 
on the condition of anonymity. 

The Pentagon still sometimes feels it is playing catch-up in a propaganda 
market dominated by al-Qaeda, whose media operations include sophisticated Web 
sites and professionally produced videos and audios featuring Osama bin Laden 
and his lieutenants. "We're being out-communicated by a guy in a cave," 
Secretary Robert M. Gates often remarks. 

But Defense Department officials think their own products have become 
increasingly imaginative and competitive. Military and contractor-produced 
media campaigns, spotlighting killings by insurgents, "helped in developing 
attitudes" that led Iraqis to reject al-Qaeda in Iraq over the past two years, 
an official said. Now that the insurgency is in disarray, he said, the same 
tools "could potentially be helpful" in diminishing the influence of 
neighboring Iran. 

U.S.-produced public service broadcasts and billboards have touted improvements 
in government services, promoted political reconciliation, praised the Iraqi 
military and encouraged Iraqi citizens to report criminal activity. When 
national euphoria broke out last year after an Iraqi singer won a talent 
contest in Lebanon, the U.S. military considered producing an Iraqi version of 
"American Idol" to help build nonsectarian nationalism. The idea was shelved as 
too expensive, an official said, but "we're trying to think out of the box on" 
reconciliation. 

One official described how part of the program works: "There's a video piece 
produced by a contractor . . . showing a family being attacked by a group of 
bad guys, and their daughter being taken off. The message is: You've got to 
stand up against the enemy." The professionally produced vignette, he said, "is 
offered for airing on various [television] stations in Iraq. . . . They don't 
know that the originator of the content is the U.S. government. If they did, 
they would never run anything." 

"If you asked most Iraqis," he said, "they would say, 'It came from the 
government, our own government.' " 

The Pentagon's solicitation for bids on the contracts noted that media items 
produced "may or may not be non-attributable to coalition forces." "If they 
thought we were doing it, it would not be as effective," another official said 
of the Iraqis. "In the Middle East, they are so afraid they're going to be 
Westernized . . . that you have to be careful when you're trying to provide 
information to the population." 

The Army's counterinsurgency manual, which Gen. David H. Petraeus co-wrote in 
2006, describes information operations in detail, citing them among the 
"critical" military activities "that do not involve killing insurgents." 
Petraeus, who became the top U.S. commander in Iraq early last year, led a 
"surge" in combat troops and information warfare. 

Some of the new doctrine emerged from Petraeus's own early experience in Iraq. 
As commander of the 101st Airborne Division in northern Nineveh province in 
2003, he ensured that war-ravaged radio and television stations were brought 
rapidly back on line. At his urging, the first TV programs included "Nineveh 
Talent Search" and a radio call-in show hosted by his Arabic interpreter, Sadi 
Othman, a Palestinian American. 

Othman, a former New York cabdriver employed by Reston-based SOS International, 
remained at Petraeus's side during the general's subsequent Iraq deployments; 
the company refers to him as a senior adviser to Petraeus. 

SOSi has been one of the most prominent communications contractors working in 
Iraq, winning a two-year $200 million contract in 2006 to "assist in gathering 
information, conducting analysis and providing timely solutions and advice 
regarding cultural, religious, political, economic and public perceptions." 

"We definitely believe this is a growth area in the DOD," said Julian Setian, 
SOSi's chief operating officer. "We are seeing more and more requests for 
professional assistance in media-related strategic communications efforts, 
specifically in gauging of perceptions in foreign media with regard to U.S. 
operations." 

The four companies that will share in the new contract are SOSi, the 
Washington-based Lincoln Group, Alexandria-based MPRI and Leonie Industries, a 
Los Angeles contractor. All specialize in strategic communications and have 
done previous defense work. 

Defense officials maintained that strict rules are enforced against 
disseminating false information. "Our enemies have the luxury of not having to 
tell the truth," Undersecretary of Defense Eric Edelman told a congressional 
hearing last month. "We pay an extremely high price if we ever even make a 
slight error in putting out the facts." 

Contractors require security clearances, and proof that their teams possess 
sufficient linguistic abilities and knowledge of Iraqi culture. The Iraqi 
government has little input on U.S. operations, although U.S. officials say 
they have encouraged Iraqis to be more aggressive in molding public support. 

The Pentagon is sensitive to criticism that it has sometimes blurred the lines 
between public-affairs activities and unattributed propaganda. As information 
operations in Iraq expanded, some senior officers warned that they risked a 
return to psychological and deception operations discredited during the Vietnam 
War. 

In 2006, the Pentagon's inspector general found that media work that the 
Lincoln Group did in Iraq was improperly supervised but legal. The contractor 
had prepared news items considered favorable to the U.S. military and paid to 
place them in the Iraqi media without attribution. Then-Defense Secretary 
Donald H. Rumsfeld told reporters that his initial reaction to the anonymous 
pay-to-publish program was "Gee, that's not what we ought to be doing." 

On Aug. 21, the day before bids on the new contract were closed, the 
solicitation was reissued to replace repeated references to information and 
psychological operations with the term "media services." 

Senior military officials said that current media placement is done through 
Iraqi middlemen and that broadcast time is usually paid. But they said they 
knew of no recent instance of payment to place unattributed newspaper articles. 
The officials maintained that news items are now a minor part of the operation, 
which they said is focused on public service promotions and media monitoring. 

But a lengthy list of "deliverables" under the new contract proposal includes 
"print columns, press statements, press releases, response-to-query, speeches 
and . . . opinion editorials"; radio broadcasts "in excess of 300 news stories" 
monthly and 150 each on sports and economic themes; and 30- and 60-minute 
broadcast documentary and entertainment series. 

Contractors will also develop and maintain Web sites; assess news articles in 
the Iraqi, U.S. and international media; and determine ways to counter coverage 
deemed negative, according to the contract solicitation the government posted 
in May. Polls and focus groups will be used to monitor Iraqi attitudes under a 
separate three-year contract totaling up to $45 million. 

While U.S. law prohibits the use of government money to direct propaganda at 
U.S. audiences, the "statement of work" included in the proposal, written by 
the U.S. Joint Contracting Command in Iraq, notes the need to "communicate 
effectively with our strategic audiences (i.e. Iraqi, pan-Arabic, 
International, and U.S. audiences) to gain widespread acceptance of [U.S. and 
Iraqi government] core themes and messages." 

Lawmakers have often challenged the propriety of the military's information 
operations, even when they take place outside the United States. The Pentagon 
itself has frequently lamented the need to undertake duties beyond combat and 
peacekeeping, and Gates has publicly questioned the "creeping militarization" 
of tasks civilians traditionally perform. 

In 2006, President Bush put the State Department in charge of the 
administration's worldwide "strategic communications," but the size of the 
military's efforts dwarf those of the diplomats. State estimates it will spend 
$5.6 million on public diplomacy in Iraq in fiscal 2008. A provision in the 
fiscal 2009 Defense Authorization Bill has called for a "close examination" of 
the State and defense communications programs "to better formulate a 
comprehensive strategy." 

Some inside the military itself have questioned the effectiveness of the 
defense program. "I'm not a huge fan" of information operations, one military 
official said, adding that Iraqi opinions -- as for most people -- are formed 
more by what they experience than by what they read in a newspaper, hear on the 
radio or see on billboards. 

"A lot of money is being thrown around," he said, "and I'm not sure it's all 
paying off as much as we think it is." 

http://www.corpwatch.org/article.php?id=15207

http://www.washingtonpost.com/wp-dyn/content/article/2008/10/02/AR2008100204223_pf.html

======

U.S.-Israel jet deal sought: Pentagon backs sale of next-generation F-35s 
fighters to ally

by Stephen Manning, Chicago Tribune
October 2nd, 2008


read background on arms deal.


The Defense Department said this week that it wants to sell as many as 75 
fighter jets to Israel in a $15.2 billion deal for the aircraft expected to be 
the mainstay of air power in the United States and several other nations for 
decades. 

The Defense Security Cooperation Agency said it notified Congress on Friday 
that Israel has asked to buy 25 of the F-35s made by Lockheed Martin Corp., 
with an option to buy 50 more later. 

The sale would be the first to a country outside the United States and eight 
partner nations that are collaborating on the F-35, also known as the Joint 
Strike Fighter. The jet is still under development and not in service, but the 
United States plans to eventually acquire 2,458 planes for the Army, Marines 
and Air Force at a cost of $300 billion. 

The F-35 was designed as a replacement for a range of warplanes, including the 
F-16, which is a large component of many air forces worldwide. Countries such 
as Spain, Singapore and Japan also have expressed interest in the F-35. 

Israel has said it plans to buy a fleet of F-35s as it upgrades its military 
technology. The first batch of 25 would be the variant of F-35 designed for 
conventional takeoff from military airfields, but the later 50 could include a 
version that can land vertically. 

While the jet is expected to be widely used, the program has suffered some 
setbacks, including delays and growing cost that have been criticized by 
government auditors. When maintenance and service costs for the life of the jet 
are added in, the cost of the F-35 to the United States could reach $1 trillion 
over the next several decades. 

http://www.corpwatch.org/article.php?id=15206

===

U.S. approves $330 million in arms deals for Israel


by Andrea Shalal-Esa, Reuters 
September 9th, 2008


The U.S. government on Tuesday said it had approved up to $330 million in three 
separate arms deals for Israel, and sources tracking a much bigger deal for 25 
Lockheed Martin Corp F-35 fighter jets said that agreement could be approved 
later this month. 

Top Israeli and U.S. government officials also met in Washington on Tuesday for 
the most senior bilateral high technology dialogue ever between the two allies. 

Co-chaired by U.S. Commerce Undersecretary Mario Mancuso and two senior Israeli 
officials, the three-day high tech forum is aimed at expanding secure high 
technology trade and investment across a wide-range of promising technology 
areas. 

While U.S. and Israeli officials met in nearby Virginia, the Pentagon told 
Congress it had approved three arms deals for bombs, Patriot missile upgrades 
and anti-armor weapons. Lawmakers have 30 days to block the sales, but such 
action is rare. 

The Defense Security Cooperation Agency, which oversees major arms sales, said 
it approved the sale of three kits to upgrade Israel's Patriot missile defense 
system, a deal valued at up to $164 million if all options are exercised. 

The kits, made by Raytheon Co, would help Israel develop and maintain a strong 
and ready self-defense capability, the agency said. 

It also approved the sale of 28,000 M72A7 66mm light anti-armor weapons, 60,000 
training rockets, and other equipment, a deal valued at up to $89 million. The 
main contractor would be Talley Defense, based in Mesa Arizona. 

Finally, the government approved the sale of 1,000 GBU-9 small diameter bombs 
made by Boeing Co, in a deal valued at up to $77 million if all options are 
exercised. 

A separate agreement that would allow Lockheed to sell Israel 25 F-35 Joint 
Strike Fighters, plus an option for at least 50 more, was also nearing 
approval, according to two sources tracking the deal closely and a top defense 
analyst. 

They said the DSCA hoped to notify Congress about the deal before lawmakers 
head back to their districts to campaign for the November 4 election, possibly 
by the end of September. 

The Pentagon is solidly backing Israel's request for the fighter jets, which 
are being designed by the United States and eight other countries to replace 
the F-16 fighter jet. 

But the two sides are still working out the details of the exact configuration 
of the F-35 that Israel will receive, said Loren Thompson, analyst with the 
Lexington Institute. 

"There is strong administration support for selling F-35s to Israel, however 
the government will need to determine which items are included in the Israeli 
version since the technology is very sensitive," said Thompson. 

Maj. Gen. Charles Davis, the Pentagon's program chief for the F-35, last month 
told Reuters that Israel was getting the F-35 into its fleet "as quickly as we 
possibly can." 

Pinchas Buchris, director general of Israel's defense ministry and one of the 
co-chairmen of the high-tech forum, told Reuters he would have a high-level 
meeting about the issue while in Washington this week. 

But he said the two countries were still continuing "tough" discussions about 
various issues related to the F-35 sale, although he declined to give any 
details. 

"We still have a long way to go," Buchris said. 

Mancuso said the forum, also attended by U.S. and Israel industry executives, 
marked a big step forward after tensions between Israel and the United States 
in the past over weapons sales. 

He said Israel had made positive changes in recent years, including 
establishment of the Defense Export Controls Office, and enactment of a new 
law. 

He said the United States would continue to maintain tough export controls 
where needed, but it also hoped to expand collaboration with Israel in many 
promising high tech areas. 

"Our technical collaboration will continue to grow as our broader comfort on 
these issues grows," Mancuso said. 

Buchris said Israel had made many improvements in a drive to keep tighter 
control of defense exports, and said that those efforts had been closely 
coordinated with the United States. 

(Reporting by Andrea Shalal-Esa; editing by Carol Bishopric) 

http://corpwatch.org/article.php?id=15205

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