http://weekly.ahram.org.eg/2009/947/li1.htm

14 - 20 May 2009
Issue No. 947
Published in Cairo by AL-AHRAM established in 1875

To knol or not to knol?
Can Arab university students, in cooperation with Google, increase 
Arabic-language content on the World Wide Web, asks Nader Habib 

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"The Arabic language is one of the oldest and most important in the world, but 
there is very little Arabic content on the Web, with Arabic representing only 
one per cent of total Web content," says Ahmed Gaballah, a software engineer at 
Google in California. While Arab users of the Internet have increased by nearly 
1,000 per cent over the past seven years, and Arab surfers search for billions 
of items of information daily, material in Arabic can be hard to come by.

This, however, may be about to change, at least if Gaballah and his team have 
their way. At Google "we have decided to offer tools like Knol [a knol is 
Google's name for the smallest unit of knowledge] and blogs where people can 
write their own thoughts for others to read to help Arab users of the Internet 
by increasing Arabic content on the Web. We also offer pages on the Google Knol 
service at www.arabicknol.com, where people can write high-quality articles in 
Arabic and publish them themselves," Gaballah, as a manager of knol service for 
Arabic language content, adds.

In order to encourage writers to contribute to the Knol service, Google Knol 
has organised a competition among students from five of the Arab world's most 
prestigious universities. Students from these institutions, which include 
Cairo, Alexandria and Assiut universities in Egypt and King Saud and King Fahd 
universities in Saudi Arabia are taking part, the idea being to encourage them 
to contribute articles in Arabic to Knol, the university having the most number 
of students taking part winning the prize. While the competition is not yet 
over, current counts show King Saud University in a clear lead. 

Gaballah adds that the writers of articles for the service can enhance their 
pieces at any time by adding content, along with graphics, photos, charts, 
tables, videos, as well as the necessary references that will help to give 
academic respectability to their contributions. As Gaballah points out, 
crediting writers for their contributions and maintaining quality control means 
that readers using the service will trust what they read on Knol, especially in 
fields like medicine and engineering. 

No special skills are necessary to create a page on Knol, and it should be easy 
for any would-be contributor to start writing articles. The service features a 
standard template that includes places for the article's title, lead, text and 
references. There is also a space for readers to rank articles and to comment 
on them, in order to continuously improve. "The article ranking produced by 
readers is an important consideration in the competition," Gaballah comments. 

In order to guarantee the authenticity of the material on Knol, the system 
employs engineers using special software who check for spam and for plagiarised 
material. As far as the competition among universities is concerned, evaluation 
of the contributed articles is carried out by the writers' professors, 
themselves chosen by students at the institutions.

Finally, a jury composed of academics will read the best 100 articles, before 
choosing an overall winner. In judging the material, the jury will be asked to 
look particularly at reader-friendliness as well as at accuracy. It is 
important that the general public is able to understand the material on Knol 
and that contributing writers are able to express their ideas to others if the 
service is to fulfil its full potential. 

Gaballah adds that if readers find material lacking from articles found on 
Knol, then they can add to them, giving the public the opportunity to share 
knowledge with others. Every week, Knol gives a list of topics for which 
writers need to be found, and this helps to ensure that the service attracts 
people from different countries around the world. 

According to Hisham Attia, a professor at the Faculty of Mass Communications at 
Cairo University, the service is of great value to students and young people in 
particular, since it gives them a convenient way of sharing their ideas. "They 
have the desire and the willingness to participate in the competition," he 
says, and the experience of doing so should enhance the Web presence of 
Arabic-language content by young people and give them the chance to make their 
views and opinions known. This will help their elders in turn to know what 
young people are thinking, Attia adds. 

Amr Ahmed, a student at the Faculty of Medicine at Alexandria University and 
one of the participants in the competition, said he had found out about the 
Knol competition from the university, but that he had already known about the 
service itself from using Google. Ahmed, a keen blogger of three years' 
standing, said he was happy to be able to contribute to Knol and had "decided 
to share my knowledge with my friends and the public more generally, especially 
since the aim of the service is to make material in Arabic more widely 
available."

Ahmed adds that research has indicated that there is currently only one item in 
Arabic on the Web for every three Arabic- speakers, while there are six 
articles in German for every German-speaker. This is a catastrophic situation, 
Ahmed says, though he recognises that making up the difference will not be 
easy. One of eight Middle East "ambassadors" for Google Knol, he comments that 
while everything is being done to help students write well and to supply 
references for their articles, they sometimes still do not do so and even have 
the impression that there is something wrong about giving the sources of 
information.

While Ahmed would like his institution to be the winner, he says that time is 
pressing and it may be too late for him to contribute more articles. "It is 
exam time, and I have a lot to do. Maybe later I will be able to find the time 
to contribute more material," he says.

According to Attia, part of the value of the system lies in asking contributors 
to write a creative article of their own. "The idea is to help the writer to 
clarify his or her point of view when writing an article, and avoid giving a 
mere recitation of information or just a kind of cut-and-paste compilation of 
facts." In order for students to be creative in writing they need stimulation, 
Attia says, and the competitive framework of the Google scheme gives just the 
right degree of stimulation to produce valuable results. 

While the present lack of material in Arabic on the Internet is to be 
regretted, for Aboud Mustafa, a writer and the director of a well-known 
publishing house, this does not mean that the language itself is under threat, 
like many other languages. Whatever happens, Mustafa says, Arabic will survive. 
The competition organised by Knol, he says, "will help to increase Arabic 
content on the Web, and it will foster the development of new writers who will 
help to make knowledge more generally available throughout the Arab world."

As an additional incentive to such writers, Mustafa adds that his publishing 
house might offer to print the winning articles from the Knol competition in 
book form, which, he feels, would "help other students to improve their writing 
skills."

The five universities taking part are now waiting for Google to announce the 
competition winner, which should take place soon. However, whichever 
institution wins, and whichever articles and authors are picked out for special 
mention, it seems clear that the real winner will be all those who read and 
speak Arabic, who will find the amount of Arabic-language material on the Web 
increased as a result.

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