All,

I've been approached by and will soon meet face-to-face with a major player
online who may be interested in supporting a consumer information database.
This could result in *large* amounts of support for CZ.  So, I'd like to ask
you to help me think through the opportunity and the best way to approach
it.

In a global economy, with new companies and new products appearing all the
time, with the main source of consumer information being manipulative
commercials and box labels, what could be more valuable to the world than a
*truly neutral* source of information about products?

The idea requires that we radically expand the notion of what is included in
an encyclopedia, to encompass, well, *anything* of general interest.  It
would really put the meat on the bones of "the citizens' compendium of
everything."  It would involve information about every product (and, perhaps
in time, every business, and every movie, and every song...) that someone
wanted to be listed.  This is crazy, of course.  But there is a major player
who might provide truly significant support to help us bring it into being.

The *only* way to make this feasible, I think, is to create a groundswell of
public support for the project.  For that to happen, there must be, as well,
a *credible non-profit* organization behind it; the development of the
database must be maximally open and transparent; the results must be open
content, of course; and the system whereby information is input is as simple
as possible.

But the *first and most important* constraint on this project that came to
my mind when I started thinking about it is that the information must be
neutral, and there must be effective (but still efficient!) ways to make
sure that the information remains neutral.  We must tread *very* carefully
if we want to become a purveyor of consumer information, because the
financial interests who might want to get involved could make it *so* easy,
of course, to corrupt the fairness and reliability of the database.  But the
best way to secure this is precisely for the project to be maximally public,
open, and transparent.

Another constraint is that entries for products should not be flat wiki
pages, but database entries, with preassigned fields, and of course with
fields differing depending on product type.  In every other respect,
however, it could be a wiki.

There is no *good* reason that I can see why this should not be part of the
same database that is the Citizendium.  What is needed, for articles about
Kings and philosophers, and for products, is a neutral source of general
information.

One last thing to mention is that, in negotiating with this major online
player, we walk a fine line.  We want to provide this entity an incentive to
support the Citizendium.  But we cannot do that and compromise the
neutrality of the database.  The question that I will be thinking a great
deal about is why they should support a non-profit organization that is
committed to neutrality.  What reason can I give them?  Of course, if I can
give them no persuasive reasons, then we won't pursue the opportunity.

--Larry





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