I’m sourcing* "**Sr. Data Analyst**"*  for one of my precious client in  "San
Francisco, CA" please share me the matching profiles to *shash...@softsages.com
<sh...@softsages.com>* or call me at *484-772-8256,*


* Need OPT/CPT Candidates who already completed their at lest one project
with Wells Fargo.*




*Sr. Data Analyst* (Teradata, Campaign Management targeting applications)

*Location:* San Francisco, CA

*Duration:* 12+ Months

*Client:* Wells Fargo

*Rate:* $50/hr on C2C



*Web-Ex or (Phone and Skype)!!!!*



*Job Description:*

Overview: Will be responsible for key aspects of outbound email marketing
and inbound online marketing offer campaigns in collaboration with
Marketing Managers, Lines of Business, Analytics teams and the execution
teams. Responsibilities include the following:



Strategizing with business partners on email and online marketing offer
campaign concepts

Gathering and finalizing detailed requirements of campaigns

Enabling campaign developers to build and validate logic to meet business
intent

Assessing campaign performance and delivering insightful recommendations to
partners

Utilizing analytical skills and interpreting data to assess individual
campaign effectiveness across all channels and make recommendations where
appropriate.



*Key activities of this position span the following areas:*



*1. Requirements Gathering & Project Managing for Campaign Design and
Execution (60%)*

Consult with marketing staff to strategize and define marketing campaign
requirements and scope

Translate and document marketing campaign requirements into campaign
targeting/selection rules that are handed-off to campaign list developers

Determine and validate data sources required to meet campaign requirements

Provide high level campaign sizing based on requirements and historical
campaigns

Ensure milestones required for campaign execution are achieved within the
expected timelines while adhering to business requirements

Proactive communication with marketing staff and campaign list developers,
providing feedback and insights throughout lifespan of campaign - from
inception to post launch analysis.



*2. Campaign Quality Assurance (30%)*

Provide consultative support to the execution teams to ensure requirements
are clearly reflected in campaign list selection logic

Receive and QA any external data files (e.g. line of business files)

Validate & QA campaign list selection logic, offers and dynamic output -
confirming the development output meets final campaign requirements



*3. Campaign Analysis (10%)*

Validate campaigns are launched with expected quantities and response data
is being tracked appropriately

Provide post-launch campaign reports providing success metrics, test
comparisons, insights and recommendations

Collaborate on communicating campaign lessons learned and recommended
actions to marketing managers and partners

Optimize online marketing offer campaigns



*Additional Job Details:*

Basic Qualifications: 7+ years of campaign management, marketing analytics
and/or data mining experience.



*Minimum Qualifications:*

-6+ years related analytical database marketing experience, including email
and/or online marketing working experience

-3+ years experiences working with large, complex data warehouses/data marts

-Proven campaign management experience working with marketing professionals
to define and document targeting strategies that drive results

-Ability to translate between the business and technical teams

-Strong analytical skills; utilizing and interpreting data and analytics to
quantify and improve marketing results

-Relationship management skills with the ability to build strong trusted
relationships with business partners

-Proven ability to work in a fast-paced changing environment that values
results

-Self-motivated and can work independently with limited guidance

-Quick learner that can jump in and learn processes and data in a timely
manner

-Strong collaboration and partnering skills with all levels of the
organization

-Previous Financial Services and/or Internet industry experience

-Proven effective verbal/written communication skills

-Demonstrated effective presentation skills to communicate to audiences at
multiple levels

-Proficient in Microsoft Word, Excel and PowerPoint

-Experience using advanced Excel features (e.g. pivot tables, charts) SQL
programming experience BA/BS or equivalent experience



*Preferred Qualifications:*

- 2+ years’ experience working with an automated Campaign Management
targeting applications (e.g. IBM Unica Campaign, Infor Interaction Advisor)

-Past experience with using business intelligence tools (e.g.
MicroStrategy, Google Web Analytics) to identify marketing insights and
formulate recommendations

-Experience working in a Teradata data warehouse environment

-Experience executing outbound and/or inbound marketing campaigns


*Thanks & Regards*



*Shashank Dubey*

(Technical Recruiter)

*Direct:-** 484-772-8256,   **Desk:-** 484 402 7869 x 105 ,*

*Softsages Technology, www.softsages.com
<http://www.softsages.com/>**,* 17-Mystic
Ln, Malvern, PA 19355
*G-talk: *shash...@softsages.com

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