I'll share only names of the publication orgs with the list for collaboration 
purposes. Then, once the release is ready, I can distribute a media alert to 
the press contacts list (just like we did for the Apache CloudStack 4.0). How 
does that sound Joe? :)

Thanks,

Karen


-----Original Message-----
From: Mark Hinkle [mailto:mark.hin...@citrix.com] 
Sent: Monday, March 18, 2013 11:25 AM
To: <cloudstack-marketing@incubator.apache.org>
Cc: cloudstack-marketing@incubator.apache.org
Subject: Re: Press release for our eventual graduation?

Copy the list.
Delete the contact info.
Collaborate on who to contact.

Mark

On Mar 18, 2013, at 11:22 AM, "Joe Brockmeier" <j...@zonker.net> wrote:

> Sorry - that link is restricted. We aren't going to make all these 
> journalists' contact details public. :-)
> 
> On Mon, Mar 18, 2013, at 01:15 PM, Karen Vuong wrote:
>> Hi all,
>> 
>> Please see this link for the press contacts list:
>> https://docs.google.com/spreadsheet/ccc?key=0AhHbvXbeVD2idEFNRmZ5UWpj
>> OXFlam1mNmt0S3JmWFE&usp=sharing
>> 
>> Best regards,
>> 
>> Karen
>> 
>> 
>> -----Original Message-----
>> From: Mark Hinkle
>> Sent: Monday, March 18, 2013 11:09 AM
>> To: <cloudstack-marketing@incubator.apache.org>
>> Cc: cloudstack-marketing@incubator.apache.org; Sally Khudairi; 
>> pr...@apache.org; Karen Vuong
>> Subject: Re: Press release for our eventual graduation?
>> 
>> For Apache CloudStack 4.0 we had Karen distribute a media alert to a 
>> list and we got good pick-up. We should update that again and 
>> coordinate all our relationships, Karen, can you send a link to the 
>> list of who we have right now?
>> 
>> Mark
>> 
>> 
>> 
>> On Mar 18, 2013, at 11:04 AM, "Giles Sirett" 
>> <giles.sir...@shapeblue.com>
>> wrote:
>> 
>>> [damm MS Outlook], Hadn't finished.......
>>> 
>>> Meant to also ask: Sally, can you confirm if ASF will put this out on the 
>>> newswires ?
>>> If not, can I ask if, between us, we can get out a release to enough tech 
>>> journos, etc through our existing contacts  to give it momentum ?
>>> 
>>> I would think that we should be able to, if we combine it with 
>>> enough twitter & other social media
>>> 
>>> Kind Regards
>>> Giles
>>> 
>>> D: +44 20 3603 0541 | M: +44 796 111 2055 giles.sir...@shapeblue.com
>>> 
>>> 
>>> 
>>> 
>>> -----Original Message-----
>>> From: Giles Sirett
>>> Sent: 18 March 2013 18:00
>>> To: cloudstack-marketing@incubator.apache.org; 'Sally Khudairi'
>>> Cc: pr...@apache.org
>>> Subject: RE: Press release for our eventual graduation?
>>> 
>>> OK, I'm going to get something together tomorrow. Will share on 
>>> marketing list as soon as its ready, then we can pass on to Sally 
>>> once done
>>> 
>>> 
>>> On the "how" to release, it sounds like, after the vote, that this is going 
>>> to be drip fed out through other channels and that theres nothing we could 
>>> do to stop that.
>>> Therefore, my suggestion is to announce as quickly as possible after the 
>>> vote.  We should create a PDF and wiki version of the release.
>>> 
>>> 
>>> Kind Regards
>>> Giles
>>> 
>>> D: +44 20 3603 0541 | M: +44 796 111 2055 giles.sir...@shapeblue.com
>>> 
>>> 
>>> 
>>> 
>>> -----Original Message-----
>>> From: Sally Khudairi [mailto:s...@apache.org]
>>> Sent: 18 March 2013 16:42
>>> To: Giles Sirett; cloudstack-marketing@incubator.apache.org
>>> Cc: pr...@apache.org
>>> Subject: Re: Press release for our eventual graduation?
>>> 
>>> Thanks so much, Giles.
>>> 
>>> I'm here if you need any help. I'll be traveling on Wednesday and 
>>> unavailable Thursday morning ET, but am otherwise flexible & happy to 
>>> assist.
>>> 
>>> Cheers & chat soon,
>>> Sally
>>> 
>>> = = = = =
>>> vox +1 617 921 8656
>>> aux +1 917 725 2133
>>> skype sallykhudairi
>>> 
>>> 
>>> ----- Original Message -----
>>>> From: Giles Sirett <giles.sir...@shapeblue.com>
>>>> To: "cloudstack-marketing@incubator.apache.org"
>>>> <cloudstack-marketing@incubator.apache.org>
>>>> Cc: "pr...@apache.org" <pr...@apache.org>
>>>> Sent: Monday, 18 March 2013, 11:54
>>>> Subject: RE: Press release for our eventual graduation?
>>>> 
>>>> Sally
>>>> 
>>>> I'm happy to put together something as a first draft, based on the 
>>>> messaging that you suggest for a graduation.
>>>> 
>>>> Everybody else on this list: hows best that we work together on this?:
>>>> shall I post some text on list in as a starting point  to solicit 
>>>> comments & review BEFORE I get something to Sally ? or would folks 
>>>> rather that I work with Sally and then bring it back to this list ?
>>>> 
>>>> Any guidance accepted :-)
>>>> 
>>>> 
>>>> 
>>>> Kind Regards
>>>> Giles
>>>> 
>>>> D: +44 20 3603 0541 | M: +44 796 111 2055 
>>>> giles.sir...@shapeblue.com
>>>> 
>>>> 
>>>> 
>>>> 
>>>> -----Original Message-----
>>>> From: Chip Childers [mailto:chip.child...@sungard.com]
>>>> Sent: 18 March 2013 15:41
>>>> To: Sally Khudairi
>>>> Cc: cloudstack-marketing@incubator.apache.org; pr...@apache.org
>>>> Subject: Re: Press release for our eventual graduation?
>>>> 
>>>> On Mon, Mar 18, 2013 at 03:28:26PM +0000, Sally Khudairi wrote:
>>>>> Hello, everyone --thanks for including us in your plans.
>>>>> 
>>>>> With respect to formally announcing your graduation from the 
>>>>> Incubator,
>>>> yes, I am the one who will be working with you to get the message out.
>>>>> 
>>>>> Some projects are media/message-savvy and send me their proposed 
>>>>> draft for
>>>> editing into the ASF format/tone and distribution, whilst others 
>>>> need me to do the whole thing for them (but help with providing key 
>>>> points/features, and collecting supporting quotes from the community).
>>>> I still am the one to pull the trigger on the blogs, Twitter feed, and 
>>>> newswires.
>>>>> 
>>>>> Seeing that Giles and Chip chomping at the bit, I suspect we'll be 
>>>>> working together here :-)
>>>> 
>>>> Not chomping - just wanting to make sure that it's being handled. 
>>>> ;-)
>>>> 
>>>>> 
>>>>> I must underscore that we need to work together here: some 
>>>>> projects learned
>>>> that the Board approved their resolution, went out and blogged and 
>>>> tweeted their enthusiasm at becoming a TLP, then were confused when 
>>>> we didn't garner any media coverage when the press release was 
>>>> issued a few weeks later. The press don't report on "old" news, so we need 
>>>> to coordinate our timing.
>>>> This is important.
>>>> 
>>>> Agreed. In fact, I'd suggest that we will probably want to prepare 
>>>> everything on the cs-marketing list for whenever we do hear back 
>>>> from the board, and then be sure to coordinate with you on the timing of 
>>>> the release.
>>>> 
>>>> We've generally sought to announce things on Tuesdays (This has 
>>>> been Joe's advice on things like release announcements), so we 
>>>> understand the value of acting in a coordinated fashion.
>>>> 
>>>> I'm not sure how a project is notified of any board results, but if 
>>>> it goes to cloudstack-private@i.a.o it will be easier to contain 
>>>> the news until an official date (note that cloudstack-marketing@i.a.o is a 
>>>> public list).
>>>> 
>>>>> So having said all this, what's your timeframe?
>>>> 
>>>> Unknown. We sent our draft resolution to board@ on Sunday, but are 
>>>> not sure if it made it onto this month's agenda or not yet.
>>>> 
>>>>> Do you want to send me a draft release based on earlier TLP 
>>>>> announcements
>>>> such as:
>>>>> 
>>>>> -
>>>>> 
>>>>> https://blogs.apache.org/foundation/entry/the_apache_software_foun
>>>>> da
>>>>> t
>>>>> i
>>>>> on_announces39
>>>>> -
>>>>> 
>>>>> https://blogs.apache.org/foundation/entry/the_apache_software_foun
>>>>> da
>>>>> t
>>>>> i
>>>>> on_announces35
>>>>> -
>>>>> 
>>>>> https://blogs.apache.org/foundation/entry/the_apache_software_foun
>>>>> da
>>>>> t
>>>>> i
>>>>> on_announces34
>>>> 
>>>> I was hoping that the folks on cloudstack-marketing (Giles / Joe /
>>>> others) would step up to do the draft first, and then work with you 
>>>> to ensure that it's appropriate.  We're a pretty large community, 
>>>> and it's always a good sign when a community can self-organize around work 
>>>> like this.
>>>> 
>>>>> 
>>>>> Thanks in advance for your help & enthusiasm. I look forward to 
>>>>> working
>>>> with you!
>>>>> 
>>>>> Chat soon,
>>>>> Sally
>>>> 
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>>> 
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>>> solely for the use of the individual to whom it is addressed. Any views or 
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> 
> 
> Best,
> 
> jzb
> --
> Joe Brockmeier
> j...@zonker.net
> Twitter: @jzb
> http://www.dissociatedpress.net/

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