djnavarro opened a new pull request #194:
URL: https://github.com/apache/arrow-site/pull/194


   The Apache Arrow logo is not currently documented on the website, and we 
don't have guidelines about how (or when) people in the community can use adapt 
it. Now that Arrow is a mature project it would be useful to include this 
documentation on the site, and to make it easy for people to download 
"officially supported" versions of the Apache Arrow logo for inclusion in slide 
decks, websites, etc.
   
   As a related matter, the website currently uses a less-than-ideal image as 
the social media preview file. There are two limitations: (1) because it uses 
black text against a transparent background it isn't readable for twitter users 
with dark mode set (it just looks all black), and (2) it doesn't have wide 
enough borders, and parts of the logo get cropped out by twitter previews.
   
   To help improve the situation, this PR:
   
   - Documents the visual design of the Apache Arrow logo
   - Generates multiple versions of the logo suitable for different contexts
   - Provides some guidelines for usage that hopefully aren't too restrictive
   - Adds this as a "visual identity" page to the website, and
   - Switches the social preview image to one that works on twitter
   
   For a quick preview of what the content of the "visual identity" page would 
be (minus the formatting), please see: 
   
   https://github.com/djnavarro/arrow-visual-identity


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