Author: lewismc
Date: Tue Jul  1 21:21:28 2014
New Revision: 1607190

URL: http://svn.apache.org/r1607190
Log:
ADD for who

Modified:
    gora/site/trunk/content/about.md

Modified: gora/site/trunk/content/about.md
URL: 
http://svn.apache.org/viewvc/gora/site/trunk/content/about.md?rev=1607190&r1=1607189&r2=1607190&view=diff
==============================================================================
--- gora/site/trunk/content/about.md (original)
+++ gora/site/trunk/content/about.md Tue Jul  1 21:21:28 2014
@@ -25,9 +25,23 @@ for big data. The roadmap of Gora can be
   [MapReduce](http://hadoop.apache.org/docs/stable/mapred_tutorial.html) 
([Apache Hadoop™](http://hadoop.apache.org)) 
   support for data in the data store.
 
+##Who is Gora For?
+
+Gora is a framework primarily aimed towards
+
+* <b>Hands on Developers</b> required to deal with data volumes which justify 
Big Data storage solutions classified under
+  the NoSQL umbrella.
+* Developers who seek a <b>Java friendly (REST-style) API</a> for mapping Java 
objects to and from
+  NoSQL technologies.
+* <b>Development and/or Testing Engineers</b> looking to quickly set up and 
deploy applications on top of
+  Big Data storage mediums. This includes testing how applications are suited 
to underlying data stores
+  as data stores are easily interchanged. 
+* Developers interested in <b>technology agnostic storage methods</a> for 
addressing data storage tasks.
+* <b>Decision Makers</b> looking to implement a flexible storage framework 
under the [most liberal
+  open source license available](http://www.apache.org/licenses/LICENSE-2.0).
 
 ##Background
-ORM stands for Object Relation Mapping. It is a technology which abstacts the 
persistency layer 
+<b>ORM</b> stands for [Object Relation 
Mapping](http://en.wikipedia.org/wiki/Object-relational_mapping). It is a 
technology which abstacts the persistency layer 
 (mostly Relational Databases) so that plain domain level objects can be used, 
without the cumbersome 
 effort to save/load the data to and from the database. Gora differs from 
current solutions in that:
 


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