Author: joewitt
Date: Mon Feb  2 02:24:52 2015
New Revision: 1656379

URL: http://svn.apache.org/r1656379
Log:
simplified description/messaging

Modified:
    incubator/nifi/site/trunk/content/index.mdtext

Modified: incubator/nifi/site/trunk/content/index.mdtext
URL: 
http://svn.apache.org/viewvc/incubator/nifi/site/trunk/content/index.mdtext?rev=1656379&r1=1656378&r2=1656379&view=diff
==============================================================================
--- incubator/nifi/site/trunk/content/index.mdtext (original)
+++ incubator/nifi/site/trunk/content/index.mdtext Mon Feb  2 02:24:52 2015
@@ -18,17 +18,28 @@ Notice:    Licensed to the Apache Softwa
 
 # <img alt="NiFi logo" style="float: right" 
src="/images/niFi-logo-horizontal.png" /> Apache NiFi
 
-Apache NiFi is a dataflow system based on the concepts of flow-based 
programming. It is currently a part of the Apache Incubator.
+Apache NiFi is an easy to use, powerful, and reliable system to process and 
distribute data.
 
 ## Features
 
-Apache NiFi supports powerful and scalable directed graphs of data routing, 
transformation, and system mediation logic. Some of the high-level capabilities 
and objectives of Apache NiFi include:
+Apache NiFi was born for dataflow.  It supports highly configurable directed 
graphs of data routing, transformation, and system mediation logic.  Some of 
its key features include:
 
-- Web-based user interface for seamless experience between design, control, 
feedback, and monitoring of data flows
-- Highly configurable along several dimensions of quality of service such as 
loss tolerant versus guaranteed delivery, low latency versus high throughput, 
and priority based queuing
-- Fine-grained data provenance for all data received, forked, joined, cloned, 
modified, sent, and ultimately dropped as data reaches its configured end-state
-- Component-based extension model along well defined interfaces enabling rapid 
development and effective testing
-- Security: Supports various forms of SSL, SSH, HTTPS for system to system 
flows and content encryption/decryption.  And SSL, PKI, pluggable authorization 
for users.
+- Web-based user interface 
+    - Seamless and intuitive experience between design, control, and monitoring
+- Highly configurable
+    - Loss tolerant vs guaranteed delivery
+    - Low latency vs high throughput
+    - Dynamic prioritization
+    - Flows can be modified at runtime
+    - Back pressure
+- Data Provenance
+    - Track data from beginning to end even across multiple generations
+- Designed for extension
+    - Build your own processors and more
+    - Enables rapid development and effective testing
+- Secure
+    - SSL, SSH, HTTPS, encrypted content, etc...
+    - Pluggable role-based authentication/authorization
 
 ## Disclaimer
 


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