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https://issues.apache.org/jira/browse/HADOOP-7020?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=12928612#action_12928612
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Doug Cutting commented on HADOOP-7020:
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I think you vastly over-estimate the association of hardhatted yellow elephants 
with Cloudera in the public mind.  I suspect few outside of intense Cloudera 
watchers would even recognize it as familiar.  Some might remember it from 
MAPREDUCE-484 or 
http://www.cloudera.com/blog/2009/04/hive-and-jobtracker-needed-logos/, when it 
was proposed as Hadoop's JobTracker logo.  BTW, the link you provide above was 
from this blog entry, not from any Cloudera product literature or screenshot.  
In a quick search, I am unable to find any screenshots or product literature 
that include a hardhatted elephant.  So I don't see the case for an association 
of this graphic with Cloudera in the public mind.

I am not wedded to this image.  I think it is well-designed and unencumbered 
and would make a fine powered-by logo for the project.  But if someone wishes 
to provide a solid alternative I'd be okay with that.  We do need a powered by 
logo, and good designs are not easy to come by.

> establish a "Powered by Hadoop" logo
> ------------------------------------
>
>                 Key: HADOOP-7020
>                 URL: https://issues.apache.org/jira/browse/HADOOP-7020
>             Project: Hadoop Common
>          Issue Type: Improvement
>          Components: documentation
>    Affects Versions: site
>            Reporter: Doug Cutting
>            Assignee: Doug Cutting
>             Fix For: site
>
>         Attachments: powered-by-hadoop-small.png, powered-by-hadoop.png
>
>
> We should agree on a Powered By Hadoop logo, as suggested in:
> http://www.apache.org/foundation/marks/pmcs#poweredby

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