In my volunteer job as Wikimedia press contact, I've been doing rather
a lot of liaison with public relations people and other corporate
representatives wanting to get their clients onto Wikipedia. You can
see how this is a rather conflicted area. [1]

*However*, it occurs to me that one thing we could do with more of is
high-quality imagery, and companies have a pile of this stuff. Often
professional shots of whatever that they've taken for promotion that
sit in a box forever.

What good approaches, phrases, soundbites are there that could be
spread to get them into donating this stuff to the commons? Let's say
CC by-sa, it's simple and works.

In my experience, the head-explody bit is "you relinquish control".
But PR people are not stupid and know a PR advantage when they see one
:-)

Durova's piece from a few years ago advocating SEOs give us pictures
may be apposite:

http://searchengineland.com/an-untapped-seo-opportunity-image-link-love-from-wikipedia-12136

Any other ideas?


- d.

[1] Off-topic for this email, but there's a bit on my blog:
http://davidgerard.co.uk/notes/?p=803
http://davidgerard.co.uk/notes/?p=965

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