as suggested by Niclas, I asked the question on trademarks@a.o. The answer I got back was broadly in the affirmative. I can't see anything in the answer that is confidential, so am repeating it here.
Dan >From trademarks@a.o: *In general this is acceptable as long as it's clear from the context, both within the video itself as well as in whatever context it's displayed (on the Isis website, Maurizio's website, etc.) that Apache Isis is a software product from the ASF. We have FAQ in our Apache trademark policy that explains the general context and issues to look for in situations similar to this. http://www.apache.org/foundation/marks/faq/#integrateswith With the number of people making videos or other training / awareness media like this, it's clear we need to add a FAQ for this case too! In particular, we would like to see an explicit mention of "Apache Isis" within the video itself. This should be done both in the script, as well as in the splash screens where the Isis logo is displayed. Ensuring that the first and most prominent mentions of any Apache project use the full form of the name is the most important way we can help our project communities get the credit they deserve. A small corporate logo from the party that created an educational video like this is generally fine to do. End users understand that the creator of the video or training class is separate from the project that creates the software product itself. * On 23 April 2013 02:15, Lewis John Mcgibbney <lewis.mcgibb...@gmail.com>wrote: > Hi, > > On Mon, Apr 22, 2013 at 3:24 PM, <community-digest-h...@apache.org> wrote: > >> >> community Digest 22 Apr 2013 22:24:42 -0000 Issue 650 >> >> Topics (messages 5096 through 5096) >> >> Re: Animated series publicising Isis >> 5096 by: Dan Haywood >> Hi folks, >> To the question: >> >> Is having this branding from a commercial company on these videos ok? We >> were hoping that it is, with the proviso that we would have a note on the >> page that links to the videos thanking the donation but making clear that >> ASF and the company have no other relationship. >> >> > This is actually something that came up during pitter patter conversation > at ApacheCon NA this year. I hope others will provide some more experienced > input than I can, but I see it as a positive thing for Apache Isis and The > ASF. > What I do not know, is what kind of guidelines we (TheASF) have to govern > and protect us from potential abuse of this kind of marketing. > I am looking forward to seeing some other guys input here. > Lewis >
