Marketing strategies can also be planned for two different targets:
1st: developers, skilled users, hackers, geeks, etc, etc. In this phase
marketing is mean to publish, inform and possible sale the product to
those interested in the above activities
2nd: once the product will be stable enough and usable for an average
iphone user, then a marketing strategy could be planned to reach the "big"
market.
In my opinion, without the first, it would be much more difficult for our
community to compete (ok, I know this is such a big word..) with
mainstream products. IF the intention is really to get a phone comparable
with other well known products, there's the need of something stable and
usable, and this can be reached only with the mass help of developers
testers, etc. But if they don't know about it... Mybe talking properly
about marketing for the first phase isn't strongly right, however the
meaning is to spread the voice, inform, publish to that target which could
be interested at the beginning. Therefore I agree with Hassam when he
talks about "marketing strategies". I just wanted to point out something.
imho,
urodelo
On Fri, 30 Dec 2011 15:09:10 +0100, Martix <martix...@gmail.com> wrote:
+1 We need to offer complete working smartphone before doing massive
marketing to public. #1 mistake of Openmoko Inc. was unstable software
stack, switching toolkits (GTK+, Qt, EFL) and hardware bugs. I think, we
should provide stable and tested development platform (stable
distribution, SDK and nice documentation), then write on various MLs and
attract mobile developers, come up with some fancy product name (GTA04
is just codename) and then start broader marketing on various news
websites.
Best Regards,
Martix
Dne 30.12.2011 14:43, Fernando napsal(a):
Hi,
I have a GTA02 which I am using only for NeronGPS. I need a mobile for
a few calls and SMS a month. Some months ago it did not receive an SMS
and I have no idea why. I bought a 20EUR Samsung phone, put the chip
in, and got the SMS.
So, why should I be "excited" to buy a GTA04 for the price tag of a
full android? I don't even know if I will be able to reliably receive
the occasional SMS?
Just a question, no ranting.
BTW, I don't think it makes much sense to invest in marketing without
a full product. It seems a too expensive proposition for a small
market of GTA02 and without high confidence of still getting a
reliable phone.
Regards,
Fernando
On Dec 30, 2011 06:39 "Alishams Hassam" <alishams.has...@gmail.com>
<mailto:alishams.has...@gmail.com> wrote:
Hello All,
Firstly note that I am not a marketing expert by any means. I only
wish to throw ideas out there and implement what I have time for. If
there are any marketing experts on the list (heck, if you're even
just interested), please speak up! The only experience you really
need is the ability to write in your native language. I'm only
familiar with English sources but anything will work. Let's
coordinate efforts on the wiki, I'm sure Openmoko won't mind us
piggybacking off their wiki ;p
http://wiki.openmoko.org/wiki/Marketing_GTA04
Things to mention:
1. The GTA04 *requires* an FR / NEO1974.
This should serve as a request to get people who have these
collecting dust, selling them online. Maybe this should be made more
explicit?
2. The GTA04 has vastly improved on every area of the FR.
3. The GTA04 is made in a proper factory in the EU, and of quality
parts, in small runs - hence the price tag.
This will appeal to those of us who want things done right, not cheap.
4. Though there are non-free chunks, harm has been reduced as much as
possible.
Talking about how the wifi firmware has been isolated so it cannot
interfere with the O/S is a great example.
Areas to Attack:
1. Online and print magazines, news websites:
We need to get the word out about the GTA04. I find myself agreeing
with the claim that he GTA04 isn't well known about. This appeared on
Slashdot early this month
http://mobile.slashdot.org/story/11/12/01/1910213/openmokos-freerunner-rises-from-the-ashes
No mention of a pre-order. There was an article in late July on the
Salon blog:
http://blog.slyon.de/2011/07/26/openmoko-gta04-is-getting-reality/
<http://blog.slyon.de/2011/07/26/openmoko-gta04-is-getting-reality/%20>Phornix
<http://www.phoronix.com/> also did an article
<http://www.phoronix.com/scan.php?page=news_item&px=MTAzNDE> on
Openmoko just a few days ago, but only one line about the GTA04 :<
People are not excited, so let's make some noise! There are many
other tech news sites out there. Ars Technica
<http://arstechnica.com/>comes to mind, Lifehacker
<http://lifehacker.com/> and Make <http://makezine.com/> would get a
kick out of the board switching procedure, Wired is an older popular
magazine, Phoronix <http://www.phoronix.com/> I'm sure will do one
focused on the GTA04 and 2600 <http://www.2600.com/>for the geeks who
like print (someone please write a cool article for those guys - I
promise you they'll publish it)! Jeez, I almost forgot to mention
http://lwn.net/
Traditionally a press release is sent out. I've never written one
before and don't particularly want to start with this. Is there
anyone who has written one before?
2. Mailing lists of FOSS projects:
This area cannot be done with a press release blast. Well it can, but
I don't think the subscribers will appreciate spam. Ideally each of
us can write a post about the GTA04 on any other FOSS lists we are
on. I'll get the ball rolling with a post to the Debian user list
soon.The other big relevant list to hit is the LXDE related mailing
lists: lxde-list <lxde-l...@lists.sourceforge.net
<mailto:lxde-l...@lists.sourceforge.net>>, lubuntu-desktop
<lubuntu-desk...@lists.launchpad.net
<mailto:lubuntu-desk...@lists.launchpad.net>> Plasma active could be
another one, assuming it runs on the hardware, as with gnome-shell
gnome-shell-l...@gnome.org <mailto:gnome-shell-l...@gnome.org>
Let's get a list of mailings lists going on a wiki page.
3. Free Geeks
Free Geek's are organizations dedicated to ethical recycling. They
are all independently run so let's gather a list of each one's main
mailing list and start a discussion. Starting points include how
replacing a board is much more ecological than full new cell phone.
The challenges with such an approach, and perhaps how FOSS helps to
ensure old devices see much more support than their counterparts.
I'll be updating the wiki with some adresses as I collect them. For
now, Free Geek Vancouver: fg-gene...@lists.freegeekvancouver.org
<mailto:fg-gene...@lists.freegeekvancouver.org>
4. Hack Spaces
Hackers love linux and tinkering! We can organize with Hack Spaces to
help less hardware oriented users like myself with
supervision/teaching of the board swap. I'll also be adding them to
the wiki, please help collect addresses if you're too shy to post.
Vancouver Hack Space: vhs-gene...@lists.hackspace.ca
<mailto:vhs-gene...@lists.hackspace.ca>
5. LUGS
Linux User Groups are *not* dead. They're less active than they used
to be, however at Linux Con North America, the president of the CLUG
(Calgary LUG), gave a speech and is trying to reinvigorate things.
This is usually full of people who have disposable income and love to
have cool geeky things. The VanLUG address van...@robomod.net
<mailto:van...@robomod.net>
6. Kickstarter / similar services
Perhaps funding for a case for the phones can come form these?
Phew, that's all I can think of for now. I'll be updating
http://wiki.openmoko.org/wiki/Marketing_GTA04 as time permits. Please
reply to the thread, submit ideas, constructive criticism, or just
show you're listening!
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