But options are really strong graphic images, impressive!
I immediately favored option 1, probably because a spiral has also a bit of a 
negative meaning. The graphic from option 1 suggests a forward moving motion 
(the spiral seems to drag us down), and it works well in both color and 
black-and white.
 
Regards,
Edwin Freekenhorst 
IT4IT Architect 
Shell International B.V. 
PO Box 162, 2501 AN The Hague, The Netherlands 

Tel: +31 70 377 6119 Other Tel: +31 204875168 
Email: [email protected] 
Internet: http://www.shell.com <http://www.shell.com/>  

-----Original Message----- 
From: [email protected] 
[mailto:[email protected]]On Behalf Of Scott Bosworth
Sent: Wednesday, July 08, 2009 18:56
To: [email protected]
Cc: Susan Smith; Kimberley Peter; Robyn Gold
Subject: [Community] OSLC Logo



There have been several suggestions that we create a logo for OSLC that can be 
used in references from web sites and OSLC implementations (e.g. the Eclipse 
Mylyn OSLC-CM client). Kimberley Peter and Susan Smith of IBM's Toronto Design 
Studio kindly volunteered their talents to brainstorming several themes and 
then refining those into two options. 

The links below point to different treatments/renderings of the two logos that 
could be used in different media forms (e.g. web, color print, black and white 
print, etc.) and to some mockups of the open-services.net home page with the 
examples of the alternative logos included. We intend to make a final decision 
in the coming week or so and appreciate your feedback. Please take a look and 
if you have any input you'd like to share -- positive or negative, logo 
preference, color preferences, etc. -- post it back here or send it to me 
directly at [email protected] by Friday, July 10.

Option 1: Plays off of the "O" in "OSLC" and emphasizes the idea of loosely 
coupled interactions.
renderings: http://open-services.net/preview/aperture3.pdf
in context: http://open-services.net/preview/aperture-in-context2.png

Option 2: Inspired by the OSLC ambition of creating new possibilities and the 
incremental nature of OSLC efforts.
renderings: http://open-services.net/preview/Coil3.pdf
in context: http://open-services.net/preview/coil-in-context.png


Hopefully this is a bit of a fun respite from the rigors of scenario and spec 
authoring!

Thanks...Scott

Scott Bosworth | IBM Rational CTO Team |  <mailto:[email protected]> 
[email protected] | 919.486.2197(w) | 919.244.3387(m) | 919.254.5271(f)

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