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http://www.techweb.com/wire/finance/story/INV19990401S0002

IBM PC Plight Could End In Dell Takeover
(04/01/99, 12:03 p.m. ET)
By Paul Briggs and Sean Samuels, Computer Reseller News

Rumors are growing that Dell or a rival could take
over the troubled IBM PC business, after it made a
loss of almost $1 billion (�620 million) in 1998.

The speculation increased when IBM CEO Lou Gerstner
suggested the PC was dead as a volume business and
analysts suggested IBM should dump PCs altogether.

IBM does not want to remove its logo from PCs, even
though they may be made by someone else because it
wants to protect its computing brand.

IBM's $16 billion (�10 billion) technology-sharing deal with
Dell led to rumors that Dell will take over manufacturing
IBM PCs. Analysts said they predicted IBM's services
division could, in return, help fulfil Dell's ambitions to win
enterprise business by servicing Dell boxes. Industry
watchers have questioned how long Dell can maintain its
fantastic growth if it sticks purely to its direct model.

Dell's U.K. and Ireland vice president, Brian McBride, told
CRN the deal between IBM and Dell meant they sold very
similar boxes. "If IBM comes to us with a proposition, we
would listen," he said.

Bill Joss, group business development director at reseller
Compel, said it would be "dangerous for its customers" if
Dell stuck to a purely direct model for much longer.

Vas Patel, vice president of PC component manufacturer
Elex Business Systems, said Dell could become a
marketing arm for IBM while Dell could take advantage of
IBM's foundry and "get its components directly into retail
or the arms of the end user." Sources said IBM's PC
business aims to double its sales during 1999. A stronger,
lower cost, direct model would help, especially after too
much inventory and a price war were partly responsible
for its massive loss.

Inger Moes, research analyst at Context, said after the
recent deals with Dell and EMC, IBM off-loading its PC
division "would not be a surprise."

Kevin Drew, managing director of IBM reseller Triangle,
said brands do not matter because the components supplier
still profit.




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