"The FTC ruled that consumers have a right to know if the "opinions" they read are really bought and sold, Now, such payments have to be disclosed or the blogger faces punishment ranging from a warning letter to an $11,000-per-incident fine. You don't have to be a "professional" blogger to be covered by the new rules." http://www.pcworld.com/businesscenter/article/173175/yes_even_you_may_be_covered_by_ftc_paid_endorser_rule.html
"Say for example, you work for Microsoft and become a fan of the company on Facebook or tweet about how much you love Windows 7. Now, what if you have not made it clear on your Facebook and Twitter profiles that you work for Microsoft? Some of your Facebook friends or Twitter followers might see your posts, and--knowing that you're an expert in technology, but not necessarily that you work for Microsoft--take your Windows 7 endorsement at face value. You still might love Windows 7, but you haven't made it clear that you're receiving financial compensation as a Microsoft employee. Under the new FTC guidelines, you may have just crossed the line." http://www.pcworld.com/article/173169/ftcs_new_rules_for_bloggers_a_quick_guide.html ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** *************************************************************************
