I can see this as making sense on one level, but on another anyone reading such blogs etc should take all they read with a grain of salt. If I read a blog endorsing some new tech gizmo, and I buy it upon that blogs advice and it turns out to be bird droppings, I'm not reading that blog anymore. I might even twitter or post on my blog about THAT other persons blog. To a point this is already self regulating.
On Tue, Oct 6, 2009 at 9:48 AM, Tom Piwowar <t...@tjpa.com> wrote: > "The FTC ruled that consumers have a right to know if the "opinions" > they read are really bought and sold, Now, such payments have to be > disclosed or the blogger faces punishment ranging from a warning > letter to an $11,000-per-incident fine. You don't have to be a > "professional" blogger to be covered by the new rules." > > http://www.pcworld.com/businesscenter/article/173175/yes_even_you_may_be_covered_by_ftc_paid_endorser_rule.html > > "Say for example, you work for Microsoft and become a fan of the > company on Facebook or tweet about how much you love Windows 7. Now, > what if you have not made it clear on your Facebook and Twitter > profiles that you work for Microsoft? Some of your Facebook friends or > Twitter followers might see your posts, and--knowing that you're an > expert in technology, but not necessarily that you work for > Microsoft--take your Windows 7 endorsement at face value. You still > might love Windows 7, but you haven't made it clear that you're > receiving financial compensation as a Microsoft employee. Under the > new FTC guidelines, you may have just crossed the line." > > http://www.pcworld.com/article/173169/ftcs_new_rules_for_bloggers_a_quick_guide.html > > > ************************************************************************* > ** List info, subscription management, list rules, archives, privacy ** > ** policy, calmness, a member map, and more at http://www.cguys.org/ ** > ************************************************************************* > ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** *************************************************************************
