Time warp. No wonder you think Apple's market share is 3%.

Could be 3-5% or 10-12% depending on which statistics you choose.

When you choose to count the number of computers that are sold, Apple may well be in the 5% range. The data skews upward to above 12% when you count the computers in service.

Macs last longer than PCs, generally, unless you build and upgrade your own. So, while many people buy new PCs every two or three years, Macs have useful lives of 5-8 years. Fewer Macs sold, so fewer counted in the sales column, but many more are in service for a long time, increasing the percentage of total computers being used at any one time.

Does it really matter whose numbers are bigger, when the profits/losses, quality and longevity are what's really important?


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