Tom will have a field day with this one.
+----------------------------------------------------------------------------------------------+
| Apple Seeks Patent On Operating System Advertising
|
| from the go-ahead-be-evil dept.
|
| posted by kdawson on Friday October 23, @13:01 (Patents)
|
|
https://apple.slashdot.org/story/09/10/23/1456221/Apple-Seeks-Patent-On-Operating-System-Ad|
+----------------------------------------------------------------------------------------------+
patentpundit writes "On April 18, 2008, Apple Computer applied for a
patent relating to an 'invention' that allows for [0]showing
advertisements within an operating system. The first named inventor on
the patent application is none other than Steve Jobs. The patent
application published and became available for public inspection on
October 22, 2009. If implemented, the invention would make it possible
for advertisements to be displayed on a variety of devices, including
desktop computers, cell phones, PDAs, and more. In one alarming aspect,
the device could be disabled while the advertisements run, thereby
forcing users to let the advertisement run its course before the system
would unlock and allow further use. In an even more invasive scenario,
explained in the patent application, the user could be required to do
something, such as click to continue, in order to verify that they are
actively watching the advertisement and haven't simply walked away while
the ad runs. Whether Apple would implement such an invention is unknown,
but it is possible that they think there are others out there who might
want to implement such invasive advertising. It is possible Apple wanted
to get ahead of the curve and file this patent so that if any company is
silly enough to engage in Big Brother advertising, then Apple will get a
royalty. I sure hope this is not the future of advertising."
Discuss this story at:
http://apple.slashdot.org/comments.pl?sid=09/10/23/1456221
Links:
0.
http://www.ipwatchdog.com/2009/10/22/jobs-and-apple-seek-patent-on-operating-system-advertising/id=6761/
*************************************************************************
** List info, subscription management, list rules, archives, privacy **
** policy, calmness, a member map, and more at http://www.cguys.org/ **
*************************************************************************
