I love the island of misfit toys one.

Stewart


At 06:49 PM 11/12/2009, you wrote:
Good point, instead of suing for telling the truth, AT&T might want to build
out their network a little.


http://www.engadget.com/2009/11/12/atandt-responds-to-verizons-3g-ad-campaign-by-bragging-about-e/

Verizon certainly seems to be getting under AT&T's
skin<http://www.engadget.com/2009/11/12/atandt-adds-verizons-island-of-misfit-toys-holiday-ads-to-lawsuit/>with
its ads
focused on comparing 3G
coverage<http://www.engadget.com/2009/11/08/verizon-takes-another-swing-at-atandt-puts-iphone-on-the-island-o/>--
not only is Ma Bell suing
over 'em<http://www.engadget.com/2009/11/03/atandt-sues-verizon-over-theres-a-map-for-that-ads/>,
it's now issuing PR to clarify what it sees as the inaccuracies of the
entire campaign. If you'll recall, AT&T thinks Verizon's 1:1 comparison of
3G coverage maps makes it look like AT&T doesn't have any coverage at all
across most of the country -- which means that our nation's largest wireless
carrier is now in the sad position of pimping its gigantic EDGE network in
response. Let's all gloss over the absolutely huge difference in 3G versus
EDGE together, shall we?

With both 3G and EDGE coverage, customers can access the Internet, send
e-mail, surf the Web, stream music, download videos, send photos, text, talk
and more. *The only difference ­ with some data applications, 3G is faster
than EDGE.*

Right, right -- the only difference. That must be why Apple named it the
iPhone EDGE Slightly Faster.

Now, AT&T has a valid point when it says that its 3G map covers 75 percent
of the nation's population, and that Verizon's conflation of total 3G
coverage with actual network quality is slightly misleading. But you know
what? We watch our iPhones drop from 3G to EDGE and even to GPRS all day
long in New York, Chicago, and San Francisco, and that has nothing to do
with the damn map, and *everything* to do with AT&T's actual network
quality. Let's put it this way: Verizon's ad campaign would be totally
ineffective if it didn't ring so true, and the best way for AT&T to counter
these ads is to build a rock-solid network, not filing lawsuits and issuing
press releases bragging about freaking EDGE. We all clear on this? Good


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