I said this myself, this zino thing isn't aimed at the mac mini, different tools for different jobs. The zino doesn't need FW since it has the much faster ESATA.
Sure looks like the Mac Mini. There are other form factors they could have used, but making it look like a Mini clone in black sure looks like they directly targeted the Mini. Or it could be simply flattering Apple for yet another good design.
eSATA isn't used in peripherals other than storage. USB is a vastly inferior technology for video. How can you effectively edit HD video in real time without FireWire? Where are you going to put yet another power strip for eSATA. FW has its own power.
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