Broadcast television is likely to undergo yet another major change
similar to what was seen as it transitioned from analog to digital
about a year ago.  Cellular providers are arguing for yet even more
bandwidth, and this time they want TV broadcasters to give up spectrum
yet again.  Cellular providers argue that digital TV transmissions are
preventing them from using adjacent frequencies that could be made
available for mobile data devices, commonly referred to as cell
phones.  AT&T, Sprint, et al, say that TV broadcasts from single
locations upon tall towers radiate spurious signals that can mess with
cellular transmissions on nearby frequencies.  They want TV
broadcasters to switch to low power antennas that are scattered
throughout the coverage area of the various TV stations.  The FCC
earlier had given tacit approval to such a scheme, but because of
serious technical difficulties associated with such a plan, along with
much higher cost, such a plan was, for the most part, not employed
when TV switched from analog to digital.  However, cellular providers
now have their undies in a knit because they are finding they they are
promising much more than they can actually deliver with the situation
as it currently stands.

  If broadcast TV is forced to undergo yet another transition, this
time it could have quite an impact upon that industry.  Viewers have
been through this once already, and will probably react unfavorably is
they have to go through it yet again.  Multiple transmission sites
will create a lot of problems for both the stations as well as
viewers.  Signals that arrive at a TV receiving antenna from multiple
directions, which would be the case in most scenarios where a number
of separate transmitters are being used, will cause multipath
interference, resulting in "ghosting" of images, echo effects, even
loss of signal when out-of-phase signals collide.  In many markets,
dependent in great part upon the lay of the land, the expected quality
of digital broadcast can be severely eroded, and there will not be
much that can be done about it.  Broadcasters can make some signal
adjustments at the various broadcasting antenna sites that they would
be using, but those adjustments would basically be of a "one size fits
all" type that could fix problems for some viewers while leaving
others still dealing with a mess.

  An awful lot of consumers have sunk a lot of money into new digital
televisions, and they want and expect to get the quality images that
they have paid to be able to receive.  Many viewers re going to be
plenty upset if this change comes to pass, and cable and satellite TV
companies are already salivating and licking their lips in
anticipation.

  Steve


*************************************************************************
**  List info, subscription management, list rules, archives, privacy  **
**  policy, calmness, a member map, and more at http://www.cguys.org/  **
*************************************************************************

Reply via email to