Interesting project indeed and curious about the outcomes as well. John, regarding your question. Do you mean where coworking places get their members (how they build their community) or where coworkers find their clients?
In case of the first... as Alex says, community first ! Get out there where you can find people that have a problem (working alone) and a potential wish to work better together. Evangelise Coworking, present, Jelly, connect and build a community of fellow Coworkers that may (or may not) finally decide to work at your space. In case of the second, this depends on eveyones individual business, there way of lead generation that fits their business etc. Yes, Coworking may open new channels for business but it starts with good old networking, (social) marketing etc. Feel free to checkout a small presentation I did on business development for SMB. Basically it covers; find, get found, show off, be different. http://www.slideshare.net/theworkscz/businessdevelopmentcreativecoffee Grts TheWorks Dave Ruzius http://www.theworks.cz On Fri, Jun 4, 2010 at 9:53 PM, John Sechrest <[email protected]> wrote: > This is very interesting work. > > One of the questions that I have been wondering about is where the > Co-working members get their clients. If you are a coworking member, who > are your customers and how do you get them? > > Any chance you could ask this kind of question? I have about 3-4 different > questions around that issue to help me understand how we support and enhance > the co-working participants. > > On Fri, Jun 4, 2010 at 9:28 AM, [email protected] > <[email protected]> wrote: >> >> I mentioned on this group a few months ago that Emergent Research (my >> company) was considering conducting a research project on coworking. >> We are going forward with the project and started a few weeks ago. >> >> The project details are on our new project blog - www.coworkinglabs.com, >> which is still very much in beta form and a work in progress:). We >> soft launched the project today with a post describing our plans on >> www.smallbizlabs.com. >> >> We are partnering with the non-profit think tank The Society for New >> Communcations Research (www.sncr.org) on this project. >> >> Our project plan includes two surveys. One of coworking owners/ >> facility managers and the other of coworking facility users. We also >> plan on creating a census of U.S. coworking facilities working >> cooperatively with other groups who are creating directories. We will >> also be conducting in-person and phone interviews. >> >> In terms of timing, we're developing the surveys - which will be as >> short and as simple as we can make them - and will field them this >> summer. We hope to have the research completed this fall. >> >> Our goals are: (1) develop a solid estimate of the size of the >> coworking market (facilities and users); (2) gain an understanding of >> how users view and use coworking facilities; (3) understand the roles >> social media and connective technologies play in coworking; (4) to >> make a stab at forecasting where coworking is going and its role in >> the future of work. >> >> As we get deeper into this work, our goals may change based on >> feedback, input from folks we interview and what we find >> interesting. >> >> For now I am just alerting the group to this work. As we get to the >> survey stage we will be reaching out and looking for help getting >> facility managers/owners and facility users to fill out our surveys. >> >> We will update this group as we progess. >> >> Thanks, >> >> Steve >> >> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/coworking?hl=en. >> > > > > -- > John Sechrest . > Corvallis Benton . > Chamber Coalition . > 420 NW 2nd . > (541) 757-1507 . [email protected] > . > > > . > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- Dave Ruzius http://www.theworks.cz -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
