Nepotism and it's cousin favoritism are a bit of a slippery slope, and one
we've worked carefully to avoid as part of the business relationship with
our members. I typically think of this in terms of Indy Hall getting in the
middle of the recruitment/hiring pipeline more than membership growth,
though. It's very easy to become a sherpa for companies looking for talent
at your coworking space. the thing to watch out for, though is always
sending them to favorites. It's not only risky for you, but it's damaging to
the overall ecosystem because non-favorites will become resentful. This is a
very common dynamic of typical (corporate) office leadership and something
I've thought a lot about how we can re-engineer with the blank canvas that
is Indy Hall.

*But back to your question: *
If you're going to reward anything, I'd reward the development of *trust*.
You're likely to find that there are certain people in your community that
will be noisiest just to get a better rate. Others will work hard to build
yours - and other members - trust. That's worth rewarding, because it leads
to stable relationships, which leads to work exchange and collaboration, and
long term success of community members and the space they inhabit.

As for how you reward...again, I'm hesitant to give *anyone a discount. Not
because I'm greedy (or because we run a low margin business), but because I
simply don't believe that financial motivators are good motivators. They're
extrinsic, which means that if they're taken away, the behavior they are
motivating is likely to go away. I'm much more interested in activating
intrinsic motivators - like supporting their passion projects, helping them
make connections, and simply helping them become a part of the bigger story
- has been a much more sustainable and valuable motivator for everyone
involved.*

**-Alex

/ah
indyhall.org
coworking in philadelphia


On Sun, Aug 1, 2010 at 1:01 PM, Mindaugas <[email protected]> wrote:

> do you consider some of the coworkers more valuable than others in
> terms of attracting and keeping members?
>
> do I need to give someone preferential treatment and lower or free
> lease because of the potential snow ball effect he or she can create?
>
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