First lesson: Be careful with your marketing, because it can get away from you.

Earlier this week, I put up the http://nerdfort.com site while I continued to 
build out the small physical space I have.  (520 sq. ft., eight or nine desks, 
small conference room.)  On Sunday, it got discovered by Hacker News and 
Reddit, and garnered nearly 200 comments, most of them encouraging.  Better, 
it's resulted in half a dozen e-mails from people who are interested in coming 
by.  Nerd Fort is not-for-profit, in that I'm just hoping to have a community 
to hang out with while I work on my real business, but I honestly didn't expect 
this.

Second lesson: If you're marketing to nerds, include zombie references.

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