Look everyone. I know that some of you are very ambitious and creative to convince, say, an EDC to invest in coworking. But to provide industry-wide metrics for traditional-minded views is tough when this "industry" has just begun. Besides, the data is going to be all over the place. There hasn't been any "formula" for ramp-up, square footage effectiveness, composition of memberships (full-time vs. part-time, etc.)...Every facility is going to be different, and even if similar, probably hasn't been around long enough to provide any meaningful metric.
The only way to get meaningful metrics is for some academic grant or some philanthropic benefactor to finance the resources to gather such fragmented and very early data. So like Alex has recommended many times over, just focus on your facility, your community and use your common sense to adjust as req'd. Jerome ______________ BLANKSPACES "work FOR yourself, not BY yourself" www.blankspaces.com 5405 Wilshire Blvd (2 blocks west of La Brea) Los Angeles, CA 90036 1450 2nd Street (@ Broadway) Santa Monica, CA 90401 323.330.9505 (office) On Mar 3, 2011, at 12:32 PM, Alex Hillman wrote: > But to answer your question - To what end? To the end of getting funding, > tax breaks, etc from cities to promote the growth of coworking. > > Maybe it's just a philosophical difference but we've intentionally gone the > OTHER direction, building things in a way that doesn't require or need the > city for growth. In fact, most of our interactions with the city (and they're > happening regularly) involve a conversation that goes something like, "We > love what you guys are doing, and more importantly, that you're not doing it > with your hand out." To us, NOT needing them is just as important as helping > them. Needing them in order to help them isn't really helping them in the > long term. > > Some of the questions I've been asked: > - How many sqft does a space need to be successful? > - How quickly does membership typically grow? > - How many members can be supported per sqft? > - How many "jobs" and "businesses" are generally created and over what period > of time? > > I get these too. 3-5 times a week. Just because they ask a question doesn't > mean answering that question is the right answer. > > http://dangerouslyawesome.com/2010/11/where-jobs-come-from/ > > Giving them answers that satiate them is nice and all, but there's SO much > more value in pushing them to rethink the questions they're asking. When > folks from these organizations (private or public sector) want to understand > coworking better, I give them the same answer that I give members interested > in coworking: just show up. > > -Alex > > /ah > indyhall.org > coworking in philadelphia > > > On Thu, Mar 3, 2011 at 3:04 PM, Jonathan Yankovich > <[email protected]> wrote: > > > Jonathan said: > > > for local/regional/state/national groups interested in coworking, to > > > support > > > the cause and show people the real value using numbers as opposed to the > > > more ephemeral attributes that we're talking about here. > > Alex said: > > > To what end? *Sounds* great but most governments and coworking space > > owners/operators/founders won't have a clue what to do with these "metrics" > > other than throw them at the EDCs and, well, I've already written about > > that: > > http://dangerouslyawesome.com/2010/12/on-economic-development-centers-and-coworking/ > > I think its more about communicating the value of this new model to > the people who hold the purse strings in communities when it comes > to. In Madison, our city economic development champion "gets" > coworking and sees it as the future, but recognizes that few of the > people who are generally involved with economic development decisions > and about how to spend government money really understand it the way > we do. > > Some of the questions I've been asked: > > - How many sqft does a space need to be successful? > - How quickly does membership typically grow? > - How many members can be supported per sqft? > - How many "jobs" and "businesses" are generally created and over what > period of time? > > Answering these kinds of questions will give "EDC's" information that > they can understand in the context they're used to. These folks are > used to things like business plan contests (not coworking), > "incubators" (not coworking), and tax subsidies for small businesses > (not coworking). If we want them to understand the value of > coworking, we have to present information about it in a way that they > can "get". I was hoping that by gathering metrics we could do this, > but based on feedback from many people on this list, it sounds like a > problem that we perhaps shouldn't even try to solve ... for now. > > But to answer your question - To what end? To the end of getting > funding, tax breaks, etc from cities to promote the growth of > coworking. > > _jonathan yankovich > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. 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