And now, we interrupt your regularly scheduled program for
some unsolicited advertising advice:

Lovely photos of workspaces with nobody sitting in them are painfully
mismatched with "we're a coworking community".

I really do hate to be critical, but this is the most common mistake I see
in coworking "advertising" and I can't help but suggest an update that will
have whatever money spent on this have a higher chance of returning the
value.

The same commercial can have far more impact if each of those photos
included people (as advertised in the voiceover), especially
people interacting with one another. Right now, it's free coffee and empty
desks. Perhaps attractive to some potential coworking pioneers in your area,
but regardless of what you call it (coworking, shared offices, etc), what's
the draw to pay for access to empty desks?

Finding a way to illustrate interactions (or potential interactions) with
other smart, interesting, creative, "driven", people is more of a match with
your spoken message.

Good luck.

-Alex

/ah
indyhall.org
coworking in philadelphia


On Sat, May 14, 2011 at 10:38 AM, Jack D. Wilson <jdwils...@earthlink.net>wrote:

> We are running this TV commercial on cable TV in Prescott Arizona:
> http://youtu.be/713faxkK170
>
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