In spite of being in the 5th largest cities in the country, I know this problem all too well. Be it from our early days when NOBODY knew what coworking was, to daily interactions with reporters who want to make it out to be anything except for what it is.
So, if I only have a sentence or two, I default to "Indy Hall is for anyone who can work from anywhere, but would prefer not to be alone. Some people come here just to work, but most people come here to be around other people while they work." If I've got a little more time, instead of explaining what coworking is, I explain the problems that people who love coworking tend to feel & experience. I start with question(s): 1) Do you, or have you ever, worked from home or by yourself? 2) What didn't you like about that? Then, describe how coworking solves that. It's a bit "choose your own adventure", but people really, really connect with it when it's about them instead of about us. -Alex -- /ah indyhall.org coworking in philadelphia On Feb 5, 2013, at 1:12 PM, Daniel Dudley <dan...@ddudleydesign.com> wrote: > For the last six months I have been working to get a coworking space off the > ground in the Cleveland Metro area. Though the market definitely exists (and > is growing) as more people in the tech space come to the area and then number > of teleworkers in general continue to rise, my main roadblock has been and > continues to be one of simple education - when explained "coworking" > resonates with almost everyone I meet, but too often I don't have the time to > talk about its varied and subtle nuances beyond, "No, I promise you it is not > Regis." It is often said the midwest is five years behind the coasts and that > is really true in this case. > > Anyway, I tried a lot of different approaches and have had a modicum of > success with some (and some blatant failures with others) and would love to > share what I've learned if people are interested. more importantly though, I > would be really interested to hear about experiences others have had with > bridging the awareness divide, especially in cities that have had a history > of decay (often due to the decline of manufacturing) but are not trying to > reposition themselves going forward. > > DAniel > founder, LakeworkSpaces > cleveland, oh > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to coworking+unsubscr...@googlegroups.com. > For more options, visit https://groups.google.com/groups/opt_out. > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
