Hey RC, Thanks so much for the thoughtful and encouraging response! It means a lot. I have tried a few of those things, and I'm particularly focused on meetup groups and finding and connecting to people on a one-to-one basis.
In regard to #3, I'm workin' on that! There's only one other coworking space in the area, and that's about 40 minutes away. I've been trying to meet with the co-founders for quite some time actually. I'm also trying to put on some kind of professional development classes or workshops here, and I've been connecting to various organizations and institutions and getting some support for such a thing. It's a little bit difficult in summer when schools and colleges aren't in session and all the faculty are gearing up for the start of the year, but I do agree that it's a really great idea and it makes people see the space as a place of value. If you're ever in the area, please stop by! I lived in Madison for 7 years (went to school at UW), so I absolutely love that city. It's exciting that coworking has suddenly (finally) started to take off there in the last year or two. Thanks, Matthew On Thursday, August 15, 2013 3:50:53 PM UTC-5, Coworking Colorado wrote: > > Matthew, > > How are you? Hope this finds you well. > > I've actually been chewing on your situation since I first read it a few > days ago. > > Just because things have worked in the reverse of how it is suggested, I'm > not certain there are hard and fast rules in this space, just things that > work better than others. Given the opportunity you were given I may very > well have jumped at the chance too. We're building our community and as it > grows I'm trying to figure out where we are going to plant these spaces and > how that will work out. So I wouldn't beat myself up too much if I were > you. > > Here are a few thoughts I came up with over the last few days, and many of > them have already probably crossed your mind. But really its doing the same > steps that you would to build any community. What I consider an advantage > in your situation is that you have a space. In our situation, we are > building the community and what the final space will look like is not > readily apparent just yet. I think this could be an advantage to you in > that your potential members will be able to see what they are getting, > you'll be able to offer free coworking days and stuf like that. Leverage > the space to your advantage. > > *1. Build a Facebook Page for your business. * > > I saw you did that, just liked your page from Colorado! If I were you I > would spend $100 on building an ad for facebook and promote the page. Get > some likes and then use that as a point to start networking from. That > will give you a pool to potentially pull from to start generating a buzz > and potentially interest in joining your space. > > *2. Set up a Meetup group and join other meet up groups in the area* > > Set up your own to get the word out about your space to a different > audience. While facebook is a powerful took to reach people, meetup has > given us a separate avenue an a slightly quicker connection than facebook > because on meet up the people will commit to meeting with you as you > schedule things so its far easier to get connected face to face. Then host > an event at your space. Give a short presentation on coworking and then > let the people who have come mingle and meet one another. At the end of > the day it is them you will want to have connect well, and then you give > them a place to connect. > > Also, if you join meet up groups you can network with other members of > your community. Join Startup meetups, entrepreneur meetups, tech meetups, > web development meetups. Any kind of meet up that may hold people who > would potentially look to use your facility. Freelancers, entrepreneurs, > techies, hackers, etc. > > *3. Connect with other co-working spaces in your area. * > > This is powerful because according to the deskmag study, spaces started in > isolation tend to have a harder go of it. I think this is because > sometimes the word about coworking has not reach the four corners of the > earth, so in addition to building a community, you are also educating a > community as well, and if you've ever seen Shark Tank, educating your > customer base can be a challenge as well, but well worth it. > > *4. Set up a bi monthly series of classes* > > Connect with professionals in your area, investment bankers, venture > capitalists, leadership coaches, marketing professionals, any one who would > consult with a start up, growing or established business. Ask them to give > a presentation in your space and then see if they can leverage their name > and network to get people in the door. > > I have a ton more thoughts but gotta get onto some other things. Feel > free to reach out to me if you would like and we can discuss this more, but > thought I would toss what I could at the wall and see if I could help you > out. Most importantly, get creative and stick with it, you'll figure it > out. > > I have a good friend who lives in Madison (yes 2 hours south of you it > appears) But I would love to stop in and see your space next time I am in > WI. > > Thanks > > RC > coworkingcolorado[at]gmail[dot]com > > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
