Thanks for this Kyle! I love the idea of marketing more specifically to remote workers.
Good luck with Engine Room - I look forward to seeing the site when it's done. On Friday, August 1, 2014 11:07:23 AM UTC+2, Kyle McLaren wrote: > > Hi Tabby, > > I'm in the process of starting Engineroom (also in JHB). > > You're doing a good thing by targeting individual freelancers but I'm not > sure how big that market is in SA (in terms of "creatives")? > I think the numbers are in small 2-3 person actual businesses in their > first 1-3 years of business. There is also a huge opportunity with "remote > workers", people whose offices are in CT or DBN but they find themselves in > JHB a lot with nowhere really to go to get work done when they're not in > meetings etc. > > I agree with you that "coworking" is definitely not a buzzword here and > everyone I've spoken to has never heard of it. It's difficult because > "shared office space" (which is a well known term or at least easy to > understand) doesn't quite describe what makes coworking so great, and > people tend to picture something like Regus/The Business Centre which is a > completely different vibe. > > BUT, if it can work in CT it can work here! I have high hopes for > coworking in JHB. People are getting fed up with traffic and spending 2 > hours a day in it is not cool. Plenty of people are looking for options > closer to their homes. I also think that as remote work becomes more > acceptable in corporate circles, big companies will start allowing > employees to telecommute to save on office space and ease traffic burden > for their employees etc. > > As far as spreading the word, I think Facebook/Twitter/LinkedIn ads are > great and affordable (with really good targeting). Just make sure your > website is very clear and understandable because if the concept appeals to > someone that's where they're going to go to milk every bit of info that > they can! > > Cheers, > > Kyle > > On Wednesday, 30 July 2014 11:07:13 UTC+2, Tabby Lorentz wrote: >> >> Hi everyone! >> >> I work at a coworking space in Johannesburg, South Africa. I'm sure we >> all think our coworking space is great - but REALLY The Common Room is >> great! Our furniture, prices, internet, coffee etc etc etc but I'm not sure >> how to spread the word without breaking the budget. >> >> I build databases of freelancers and contact each of them individually - >> this takes quite a bit of time and often doesn't yield great results. I >> think one of the problems is that coworking and shared office space is a >> new concept in Johannesburg and South Africa so perhaps people just don't >> 'get' The Common Room. >> >> Any advice? >> And check out our site and let me know if you can spot what the problem >> is (if there is one?) >> > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
