Ugh, that sucks. Some people are just...desperate. It's terrible that
they're taking that desperation...but there's great news that nobody's
buying their bullshit.

Every time I've seen something like this, one of two things has happened:

*1 - the spammy coworking space goes out of business.* they're desperate,
and it shows. nobody wants to hang out with someone who'se desperate. you
said it yourself...nobody's moving. and let's be honest. anybody who DOES
respond to an approach like this...I'll bet they weren't your a great
member to begin with.

Even if they DO manage to score some members, they're clearly in a position
where they don't mind taking advantage of people. That means they'll turn
on their "members" before long, and run their own members out.

*2 - the spammy coworking space realizes "uh, I guess this isn't working
with those people"* and points their spammy emails at a new audience.
*eventually...* they might find an audience that responds to their spammy
approach. I personally love when this happens because it turns that spammy
coworking space into a honey pot for people that I wouldn't want to spend
time with anyway :)

If you're feeling tempted to counter-attack them or something like that,
*don't* waste your time. They're on self-destruct mode as it is. Stay
focused on *your* members and making sure that they make each other happy,
and let the other space dig their own grave.

I've even tried to "kill them with kindness" and offer help - essentially
recognize that they're trying to get off the ground and say "hey, maybe I
can help you do this in a more effective way?". I've had literally ZERO
people take me up on that...which is sad but unsurprising because they're
already in self-destruct mode.

There's a whole spectrum of "aggressive outreach" that I've noticed in the
coworking world, and it's only increasing as a) more and more people open
empty rooms and realize that they're desperate to start covering their
expenses...and b) investors see absolutely silly valuations, get greedy,
and cut off their nose in spite of their face by demanding expansion.

-Alex





------------------
*The #1 mistake in community building is doing it by yourself.*
Join the list: http://coworkingweekly.com
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On Mon, Apr 6, 2015 at 10:18 AM, Anderson Costa <e...@andersoncosta.org>
wrote:

> hi, guys!
>
> a fellow coworker owner told me about some bad practices that a coworking
> space in the neighborhood has. this space keep emailing the users to move
> to his space, with better prices and other things. this email has arrived 5
> times for some users.
>
> the users didn't moved, and telled the owner what was happening. but the
> messages keep coming.
>
> i know that this isn't a good thing. the owners that felt this too need to
> do something? or this is something natural? and if there's something to do
> about this, what?
>
> best for all,
>
>
> *Anderson Costa*
> 11 99409-7054
> about.me/andersoncosta
>
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