People’s Action for Rural Development (PARD) is a civil society institution set 
up in Madurai as early as 1988. Initially, PARD started working with urban slum 
dwellings in the city of Madurai, but soon expanded its activities to become 
the main coordinator of LISA Network (Low Inputs for Sustainable Agriculture), 
and also moved to rural areas of Tamil Nadu, in order to implement 
micro-finance actvities with rural women.

About two years back, soon after the Central Government released the community 
radio guidelines, PARD applied for a license. However, the Letter of Intent was 
not provided to PARD. Moreover, no reason was provided for rejection of the 
application. PARD applied to the High Court, and this is perhaps the first 
instance where the government has been taken to court specifically on community 
radio. It would hearten supporters of the movement to know that since the 
government had not given any reason, nor could they justify why they had 
rejected the application, the government just as suddenly passed the 
application.

A couple of months ago, PARD finally got its Wireless Operating License, with 
considerable patience and courage shown by director, Mr. James Rajasekharan, 
and with equally considerable help from Commonwealth Educational Media Centre 
for Asia (CEMCA). Without any fund or any other kind of support, PARD mobilised 
internal support to set up a basic low cost radio station. Finally after 
receipt of WOL, UNESCO agreed to pitch in with some support through the 
International Program for Development of Communication (IPDC), a major forum of 
the UN, with member states pitching in with support. This support includes four 
capacity building programs, some nominal support for equipment and one 
transmitter and antenna from NOMAD India Network.

Set about 30 kilometers from Madurai, PARD Vaanoli has a full time team of 7 
people, with 2 announcers, 2 field reporters and 3 reporters/editors. Further, 
PARD has also mobilised about 6 volunteers from Madurai who are basically slum 
development workers, but are expected to pitch in with the radio as well.

PARD Vaanoli has already started producing programs with their production set 
up, and in July, NOMAD India has successfully installed a transmitter and 
antenna. This means that PARD Vaanoli is all set to go.

While PARD’s courage and tenacity in starting their community radio station in 
the face of obstacles from the government and sans support from donor agencies, 
other civil society networks etc, the fact remains that PARD Vaanoli is a 
station in its infancy and still requires a lot of support in terms of capacity 
building; secondary equipment; seed funding, programmatic support, and so on.

It is with a sense of keen anticipation that one will watch the progress of 
this tough station, and how it will slowly but surely make a remarkable 
difference to the community in and around Thirumangalam, Madurai. We wish them 
all the very best, and hope to continue our association with them in the future 
as well.

By Ram • August 7, 2009 (Source:http://maraa.in)


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