On Tue, Jul 12, 2005 at 02:48:02PM -0700, Bill Stewart wrote: | At 09:29 PM 7/9/2005, Perry E. Metzger wrote: | >The Blue Card, so far as I can tell, was poorly thought out beyond its | >marketing potential. I knew some folks at Amex involved in the | >development of the system, and I did not get the impression they had | >much of a coherent idea of what the technologies would be used for | >other than creating marketing buzz. | | On the other hand, only a short time before that, | Apple's iMac created a whole marketing revolution | and set of spinoff products and revitalized the company | by coming out with a semi-transparent blue-green case | that effectively packaged the Reality Distortion Field, | and they were able to maintain the effect over several years | by the radical introduction of several other semi-transparent colors. | | It'd be nice if good crypto and authentication methods | could create a market for improved products, | but hey, if blue-green translucent dancing pigs gets customers, | the marketing people have done _their_ job.
In light of the ID theft drumbeat, companies that don't require your SSN have a marketable edge. I'm waiting for some to use it. Adam --------------------------------------------------------------------- The Cryptography Mailing List Unsubscribe by sending "unsubscribe cryptography" to [EMAIL PROTECTED]
